I was invited to Hada Labo Launch Preview Media Intimate Session at Takumi Tokyo last month. Situated at Keppel Bay, it was an ideal launch pad at the Marina for Hada Labo “One drop locks up an Ocean” Campaign.
ROHTO-Mentholatum, the 121 year old global health and wellness company pharmaceutical company behind Hada Labo will launch 3 full range of Hada Labo products - Super Hyaluronic Acid (SHA) Moisturising, Arbutin Whitening and AHA/BHA Exfoliating.
The Hada Labo Brand Philosophy is “Perfect X Simple”, removing all unnecessary ingredients such as alcohol, color, fragrance and mineral oil that burden your skin. It retains only the finest and most effective ingredients that are beneficial to your skin.
Hada Labo SHA Moisturising Lotion, the most highly raved and embraced by Japanese consumers is finally launching in Singapore market after continuous successful launches and resounding consumer responses from beauty lovers in Korea, Hong Kong, Taiwan, China and Malaysia.
Its effectiveness was testified by Japanese women who bought 7.02 million bottles from Apr 09 to Mar 10, crowned the top-selling cult-product in Japan as #1 bestselling face lotion, selling 1 bottle every 4 seconds!
Besides SHA Moisturising Lotion, Arbutin Lotion (#1 Japan Whitening Lotion) and Arbutin Milk (#1 Japan Whitening Milk) are Hada Labo sales winners.
Mr Takeshi , Technical manager, Business Development & Planning Division from Rohto Pharmaceutical Co. Ltd., Osaka, Japan presented the Philosophy and Values of Hada Labo and the specific ingredients in the 3 key product range.
Mr Takeshi explaining the wonders of Hyaluronic Acid and how the Nano-sized Super Hyaluronic Acid in Hada Labo products works on our skin.
Super Hyaluronic Acid instantly hydrates your skin and helps preserve its optimum moisture balance for all day smoothness. It is proven to have 2X the moisture of normal Hyaluronic Acid, where 1 gram holds up 12 litres of water.
Takeshi also shared with us benefits of B-Arbutin, the core ingredient in Hada Labo Arbutin Whitening range and the exfoliating agents in Hada Labo AHA/BHA Exfoliating Range.
Senior Brand Manager explaining the wonders of Hada Labo SHA Moisturing Lotion and Hada Labo girls demonstrating the effective application of Hada Labo Products.
Hydration Experience & Product Exploration
A hydration test was done to show the effectiveness of Hada Labo SHA Moisturing Lotion. Firstly, the hydration level on the back of my hand was measured. Next, Hada Labo SHA Moisturing Lotion was applied and patted onto my skin.
The Result? My hydration level rose from 46.4% to 59.7% ! The results varies with individual and one of the guest’s hydration rose to 92.3 % after application of Hada Labo SHA Moisturing Lotion! Truly Amazing !
Refreshments with delectable Japanese snacks from Takumi Tokyo and Barley Tea.
Hada Labo AHA/BHA Exfoliating Cleansers and Hada Labo SHA Moisturing Lotion
Hada Labo SHA Moisturing Lotion and Multi-Award Winning Product Range from Hada Labo, including Arbutin Lotion (#1 Japan Whitening Lotion) and Arbutin Milk (#1 Japan Whitening Milk).
An enjoyable afternoon with the lovely opportunity to preview and explore the multiple-awards winning products and meeting the affable Senior Management from ROHTO-Mentholatum is a joy to behold.
Rei Shito, the popular Japanese Street Style Photographer who was in Singapore for the Harujuku Pop-Up Store Showcase is Hada Labo Ambassador !
Watch Hada Labo TVC with Rei Shito demonstrating the effective application of #1 Best Seller - Hada Labo SHA Moisturing Lotion.
Hada Labo Super Hyaluronic Acid (SHA) Moisturising Lotion is launched officially in June, together with the full ranges in Moisturising, Whitening and Exfoliating and available exclusively at Watsons. Check out the Hada Labo Range and Price list.
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