PUMA HAPPY HUNTING is a holiday campaign that inspires the Hunt for the Perfect Holiday Item. The look and feel of the campaign embodies PUMA’s bold and daring attitude, revealing a darker side of joy whilst communicating a clear call to hunt for this season’s PUMA footwear, apparel and accessories, including the Goose-down Jacket and Speed-cat 2.9 Mid SF.
- http://www.happyhunting.com.sg/#conversation
- http://www.happyhunting.com.sg/#locknload
- http://www.happyhunting.com.sg/#cooluncles
- http://www.happyhunting.com.sg/#futurepants
- http://www.happyhunting.com.sg/#zipfart
- http://www.happyhunting.com.sg/#preloader
- http://www.happyhunting.com.sg/#modelfood
If hunting is not your preferred choice, you can also choose to be hunted by the wolf-head characters featured in the Puma Holiday campaign viral video. If you are spotted wearing PUMA by the roving wolf-heads, be "color-splatted" and receive attractive exclusive discounts off PUMA gear.
First activation for Wolf Roving Hunt started at Marina Square to Ilumma Bugis saw an overwhelming and amusing responses from the public.
The roving army of Puma Wolf-heads may appear on 4 Dec 2010: Far East Plaza | Cineleisure | Scape and 10 Dec 2010 : Emerald Hill | Zouk .