PUMA SOCIAL advocates “after-hour” social activities and games one play off the field with friends when the sun goes down. A global campaign that was first rolled-out in Los Angeles, London and now finally Singapore, PUMA SOCIAL pay homage to the champions of late night games from foosball to beer pong, night golf, the spirit of the PUMA SOCIAL campaign applauds these accomplished individuals who enjoy the smell of victory and the agony of defeat, keeping track of their life’s Scoreboard, all with a drink in hand, wearing PUMA Clydes !
The Puma Social Club Tour will be launched throughout March and April 2011 and this exciting pop-up After-Hours Sports concept party will travel through several popular bars and clubs here, all built around PUMA’s notion of SOCIAL SPORTS highlighting quirky interpretations of foosball and ping pong.
Puma will host Puma Social Club Store Party Series that will see a few selected retail stores being transformed and styled into a party central complete with social games, drinks, lounge music and more, when the sun goes down.