Burberry Body, the brand’s most sensual scent for women to date is more than just a fragrance – a brand launch to be exact. Very British, feminine, timeless, distinctive and effortlessly sensual with the attitude and energy of Burberry iconic trench coat at the heart, it’s the Burberry world translated into a scent, capturing all the modernity and heritage of the British brand today, reflecting the multi-faceted moods, attitudes and expressions that units the Burberry.
Rosie Huntington Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign, directed by Christopher Bailey and shot by Mario Testino. Wearing Burberry rose gold satin trench coat and the scent, it evokes the warmth and sensuality of the fragrance, portraying the different attitudes of the Burberry Body.
Feminine, Iconic and effortlessly sensual with an eclectic combination of refined ingredients of freesia, green absinthe, peach, rose, sandalwood, cashmeran, musk, amber and vanilla, the romantic bouquet of 50 pink roses in each bottle embodies the seductively sensual and sophisticated yet delicate, elegant and memorable scent.
The Jewel-like multi-faceted elegant iconic glass bottle with rose gold engraved check is very sensual and luxurious. Rose gold refracts the light and filters the colour throughout the sophisticated bottle while the tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, akin wrapping the Burberry girl and protecting her from the elements.
“Rosé (Unplugged at Abbey Road for Burberry Body)” the bespoke soundtrack for the Burberry Body TV campaign was recorded by British band The Feeling at Abbey Road studios in London over the summer of 2011 and will be released as a single with an exclusive music video and additional band content in October 2011.
Burberry Body TV ad campaign premiered on Burberry.com and on the You Tube homepage globally in 13 markets. The campaign runs on TV stations in Asia (from September), Europe (from October) and Rest of World (from November)
Burberry Body Fragrance featuring Rosie Huntington Whiteley
Burberry Body Eau de Parfum, Eau de Parfum Intense, Body Milk and Body Oil are launched globally in over 150 markets including Singapore (China will launch in December 2011). Prices start from S$65 for Body Milk (85ml) or Body Oil to Eau de Parfum S$96/S$130/S$170 (30ml/60ml/85ml) and Burberry Body Eau de Parfum Intense at S$160/S$215 for (60ml/85ml).
Burberry Body fragrance is available on Burberry.Com at Burberry Boutiques located at ION Orchard, Marina Bay Sands, Paragon, Ngee Ann City, department stores Burberry fragrance counters located at Tangs, Metro Paragon, Robinsons, Takashimaya and Isetan Scott and Burberry ION Orchard Glass House (from 14th to 20th September). Check out Burberry Face Book Page for more updates.
