Last December, F J Benjamin became the first Gap Inc. franchisee to adapt and introduce the Gap Casting Call, a popular annual nationwide contest by Gap Inc. in North America. The inaugural Gap Casting Call in South-east Asia attracted a combined total of over 1,900 entries and 300,000 votes on Facebook voting site.
Together with scores from an internal panel of judges from F J Benjamin Lifestyle, Jerry Chew and Dyanna Erkek from Singapore, Mohammad Ezra and Jarrod Lee from Malaysia and Janina Joesoef and Medina Yavuz from Indonesia emerged as winners and graced Spring 2011 window displays of GapKids and babyGap stores in Singapore, Malaysia and Indonesia.
Gap Casting Call 2011 will take place at Galleria Foyer, Suntec City. Parents meeting a minimum qualifying spend of S$100 will be encouraged to enter their children to this contest (from newborns to 10 years of age). Photographs taken by GAP will be uploaded at facebook.com/gapsingapore and narrowed down to the Top 100 spread across four categories – Boys, Girls, Baby Boys and Baby Girls.
Public voting starts 25 November till 25 December. An internal judging panel from F J Benjamin together with Gap representatives will select 6 final winners in February 2012 and be featured on the Spring 2012 window displays of all babyGap and GapKids stores in all three countries. In addition, the winners from Singapore will also receive a $1,000 Gap gift card each. Visit facebook.com/gapsingapore, facebook.com/gapmalaysia or facebook.com/gapindonesia for more information.
GAP KIDS BABYGAP CASTNG CALL 2011 photo shoots are available at Galleria Foyer, Suntec City, 3 Temasek Boulevard Singapore 038983 on November & 19 and 20 November,11: 00 a.m. – 6:00 p.m, first-come, first-served basis.
GAP KIDS and babyGAP collection are available at Wisma Atria (reopening in December) , Suntec City, Centerpoint and Vivocity.