Marni at H&M Collection launch party with A-listers actress like Drew Barrymore, Winona Ryder and Milla Jovovich was held in The Sowden House, Hollywood, USA in an atmosphere captured by Sofia Coppola’s campaign for the collection and an exclusive performance by Bryan Ferry.
MARNI H&M FOR HOLLYWOOD CELEBRITIES
Guests enjoyed an evening in the beautiful Hollywood restored mansion and updated neo-Mayan masterpiece designed by Lloyd Wright. The event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor.
Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way.
Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M.
Marni for Men offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.
"I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone." Drew Barrymore
"I'm a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M." Winona Ryder
Guests arriving at the party dressed in Marni at H&M included Jessica Chastain, Lou Doillon, Freida Pinto, Andrea Riseborough, Clara Page, Andrea Riseborough, Imogen Poots, Lily Collins, James Jagger, Shirley Manson, Lykke Li, Noomi Rapace, Annabelle Dexter-Jones, Elisa Sednaou, Hanneli Mustaparta, Rashida Jones, Jamie King, Mena Suvari and Rose McGowan.
Marni at H&M Collection + Prices and Lookook for Women, Mens and Acessories - Click here
Marni for H&M Spring 2012 Collection of Womenwear, Menswear and accessories will retail at H&M USA, Europe and H&M Singapore at Orchard Building, alongside with around 260 stores worldwide and online from March 8, 2012. Check out H&M FaceBook for more updates !
Marni for H&M Spring 2012 Collection of Womenwear, Menswear and accessories will retail at H&M USA, Europe and H&M Singapore at Orchard Building, alongside with around 260 stores worldwide and online from March 8, 2012. Check out H&M FaceBook for more updates !