P&G Beauty & Grooming is an annual visionary Beauty Debate providing an insight with company’s leading scientists and world renowned lifestyle trend experts with top minds in the industry to discuss the beauty vision for the future.
Held for the first time here in Singapore at Capella Hotel Sentosa, the regional symposium were held at some of the most iconic cities, including Kerala (India), Bali (Indonesia) and Beijing (China).
Guests embarked on a 360-degree journey of P&G latest innovations and heritage in beauty and grooming with world-class experts collaborations to understand beauty, fashion and technology trends, tracing the pulse and path of future trends to use technologies to influence and shape the beauty and fashion industries to cater for future needs.
Helmed by P&G’s leading scientists – Dr Steve Shiel, Director, Scientific Communications; Dr Rene Rust, Principal Scientist, head & shoulders; Laís Koelle, Hair care Scientist, Scientific Communications, and David Khoo, Senior Skincare Scientist, Olay, the discussion also focused on ‘Supermodel Me’ where the concept of ‘holistic modelling’ represent the next wave of innovation through sophisticated scientific research to create innovative high performance beauty and grooming packaged products to transform an individual.
Celebrity stylists Eugene Souleiman and Josh Wood, Global Creative Directors for Wella Professionals are two of the most influential hair stylists and trendsetters. The Spring Summer 2012 trends were brought to life into beauty looks for the season at the beauty debate.
This Spring/Summer, four trends - Visible Aura, Sand Dunes, Beauty Graffiti, and Tango were revealed, each with its own distinct mood and personality.
A multi-sensorial evening trend show curated by acclaimed fashion director Daniel Boey with 12 models and outfits set against larger-than-life elaborate sets were showcased, creating a sensorial smorgasbord of vivid colours and looks for 2012.
Pantene’s first-ever Hair Health Roundtable helmed by industry luminaries including Dr Sotaro Kurata, Executive Director of the Japan Society of Clinical Hair Restoration; Dr Sandeep Sattur, a Hair Restorative & Plastic Surgeon and Sherry Tipravee Poochai, hairstylist and owner of The Libertish Salon Café, unveiled the latest consumer insights on hair health and its newest Pro-V innovations.
At Wella Professionals, Global Creative Directors, Josh Wood and Eugene Souleiman. sparked off a new dialogue for the world of Color, Care and Styling.
In celebration of its rich 50-year heritage, Head & Shoulders haircare traced the brand’s impact on society, science and style with the evolution scalp care products.
Olay’s latest innovations grounded in advanced cell care ended the three-day symposium in grandeur, with a special guest appearance by international award-winning actress Maggie Cheung – in Singapore for the first time as Olay’s ambassador.
P&G Beauty & Grooming Beauty brands - Olay, Pantene, Head & Shoulders are available at all Watsons, Guardians and leading department stores and supermarkets. Wella Professional hair care are available at selected Professional hair salons.
