H&M Exclusive 2012 Conscious Glamour Spring Summer collection features red carpet looks inspired by celebrity gowns. Made from organic cotton, hemp and recycled polyester, the twelve piece collection are priced from USD/EUR19.95 for a hot-pink sleeveless top from recycled polyester to EUR/USD199 for a limited edition Ultimate Red Carpet Gown with organic cotton as part of H&M’s Conscious initiative towards sustainable greener fashion.
Kristin Davis, Michelle Williams, Amanda Seyfried and Viola Davis are some celebrities who wore H&M Conscious 2012 Exclusive Glamour Collection to prestigious red carpet premieres.
The most elaborate design is an organza crease plissé meringue skirt with an organic cotton and silk boucle top. This gown is a limited edition creation, with only 1000 pieces, each individually numbered.
H&M Limited Edition Ultimate Red Carpet Gown EUR299/US$299/S$549 - Exclusive Conscious Glamour Collection
H&M Conscious Collection for Women - Organic Cotton top EUR29.95/US$29.95 Recycled polyester skirt EUR29.95/US$29.95 - Inspired by Michelle Williams’s H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at BAFTAs 2012 in London.
H&M Exclusive Conscious Glamour SPRING 2012 collection
H&M Exclusive Conscious Glamour Pleat Mini Dress EUR69.95/USD69.95 - Kristin Davis wore this apple green embroidered pleat mini-dress with a cut-out back, created from organic cotton and nylon for the Red carpet
Amanda Seyfried wore H&M Exclusive Conscious Glamour collection Blue organic cotton mix tuxedo blazer shorts suit EUR/USD59.95 and EUR/USD24.95 at a London premiere, while Oscar nominee Viola Davis was spotted in the hot-pink sleeveless top and floor-length skirt from recycled polyester EUR/USD 19.95 and 29.95 on the Red Carpet.
The glamourous collection shows the diversity of eco fashion to reflect each outfit with an individual style, akin to red carpet fashion today.
H&M Exclusive Conscious Glamour Photo Print Dress AND Jacket EUR/USD 69.95 and 59.95 - A kaleidoscope of colour denotes Spring, this versatile photo print dress with matching jacket is made of a bonded recycled polyester mix.
H&M Exclusive Conscious Scarlet organic hemp/mulberry silk strapless ruffle dress EUR/USD 59.95
H&M Exclusive Conscious Glamour Collection Purple organic cotton mix mini dress with tone on tone applications EUR/USD59.95
H&M Exclusive Conscious Glamour Collection Bustier wrap recycled polyester dress in burnt tangerine EUR/USD 69.95
H&M Exclusive Conscious Glamour Collection Sand recycled polyester crepe dress with contrast colour embroidery and removable skirts EUR/USD199/S$399
H&M Exclusive Conscious Glamour Collection Acid green recycled polyester organza shift with rhinestone embellishments EUR/USD79.95/S$159
In addition to the Exclusive Glamour Conscious collection, H&M Conscious collection brings sustainable Spring style for everyone across H&M Collection from Divided, Women, Men and Kids to increase the use of organic cotton and other more sustainable materials. Get a head start to H&M Conscious Collection 2012 this Season, priced from EUR/USD3.95 onwards.
Swirl in pastels and checks for 100% organic cotton tunics, smock tops and sun dresses come this Spring. Relax in khaki shorts with a tie waist in 100% Tencel®, fitted tailored jacket is made from recycled polyester to complete your looks.
H&M Divided floral tops and printed T-shirts are made in 100% recycled polyester and shorts are made from recycled cotton.
H&M CONSCIOUS MEN COLLECTION 2012 SPRING
Swing into Spring with preppy wardrobe of pale pink, grey, blue and white crew-neck T-shirts, a stripe vest, and a pair of tailored shorts. Look smart with checks, block colour or a leaf print shirts and pleat-front trousers in more sustainable cotton and polyester alongside with belts, sunglasses and cotton espadrilles.
H&M CONSCIOUS KIDS COLLECTION 2012 SPRING
Step up in preppy pieces striped T-shirts and khaki chinos, for the boys and summery floral smocked dresses and print tops for the girls.
H&M Exclusive Conscious Glamour collection for Spring Summer 2012 Red Carpet dresses and H&M Conscious Collection for Men / Women / Kids and divided will be available at H&M stores from April 12, including H&M Singapore located at Orchard Building, H&M USA, around 100 stores H&M worldwide and selected looks on-line. For more information on H&M Conscious, do visit www.hm.com/conscious and H&M FaceBook for more updates.