Love, Bonito - Ready to live, not just ready to wear is the new rebranded identity with a new LB heart shaped monogram brand logo and a collective comprising of signatures, staples and capsule collection for Asian women, to embrace every aspect of their lives with style and confidence.
The Singapore founded leading Southeast Asian womenswear brand have come a long way since the blogshop days in 2006 and when Love Bonito was officially launched in 2010, fans would camped by the laptops to get the hands on the highly coveted collections or wait anxiously for backorders.
Parisian Couturier Julien Fournie X Love, Bonito at FIDé Fashion Week in 2013 was another milestone as we remembered the joyfulness in founders Viola, Velda and Rachel to see the Best of Love, Bonito collection comes to life on the runway.
Clothes for today’s modern Asian woman should not just be ready-to-wear but ready-to-live. Love, Bonito new collections are designed for the everyday woman who needs to be every-ready for everything on the calendar and in-between.
Rachel, the co-founder shares that the new milestone brand refash signifies Love, Bonito Asian heritage, perfecting the Asian women fit designed for confidence, versatility and functionality and it's commitment towards its vision of empowering women through diverse representation.
Fronting the rebrand is a stellar line-up of Asian and Asian-American women chosen for their independence, innovative spirit and talent by the truckloads. These include Korean American actress and singer Arden Cho (Avatar: The Last Airbender), Malaysian singer Yuna Zaria (“Crush”), American writer/artist Chanel Miller (Know My Name: A Memoir), and Singaporean-American mother-daughter content creators Gym Tan and Mya Rose Miller.
Brand New “LB”, Brand New Signatures
Next to a new striking heart-shaped “LB” monogram and a new “Ready-to-live, not just ready-to-wear” tagline, the new campaign sees Love, Bonito launching its best-selling styles in three key lines: Signatures, Staples and Capsule collections.
Sophisciated, timeless, feminine, classics, everyday favourites for work, weekend and special occasions are designed with crease-ease fabrics, flattering colours and functional details like built-in elasticated sleeves for blazers, protective inner piece for scoop neck tops, and bloat-friendly waistbands for pants.
Live it up at the House of Love, Bonito
For the rebrand opening launch on 14 March, Love, Bonito set up its first-ever shophouse takeover - The House of Love, Bonita at 4 Jiak Chuan Road (diagonally across Coach Cafe) in the historic Singapore Chinatown district, paying homage to Asian culture.
Occupying the colourful tiled walls exterior heritage shophouses, the space takes on the concept of a studio apartment that reflects the home of a multifaceted Asian woman.
The Love, Bonito Signatures Collection filled the racks of the “living room” alongside giant posters of the Love, Bonito brand ambassadors such as Arden, Yuna and Chanel, modelling the latest creations.
There is a home design studio where Love, Bonito in-house designers patiently explained the process on how the Singapore-based development team brainstormed on ideas to make their clothes more functional and versatile for the everyday woman.
A massive fitting area is also cosily perched right at a back corner where guests can try on the new Love, Bonito Signatures collection, enjoy the instagrammable hotspots and bring home photo strips from the laundry-style photo booth.
F&B in the House of Love, Bonito
Supporting Asian women is not limited to just clothes as Love, Bonito are concerned.
Guests could enjoy local delights like traditional Chinese pastry ang ku kueh (aka red tortoise cake), kopi (coffee in Malay) and teh (tea in Malay) from women-led local Asian heritage brands Ji Xiang Confectionery (nine outlets islandwide) and Coffee Break (Amoy/Hong Lim/Market Street).
More love in the House of Love, Bonito is contemporary bagelry Two Men Bagel House, offering three event-unique bagelwiches in the form of Latkes, Brisket (beef pastriami and potato pancake), The Asian Fit (smoked salmon with orange curry cream cheese) and Lau Pat Sat (chicken satay with peanut butter curry).
Love, Bonito’s Signatures Collection is available at its online shop, Singapore boutiques and all stores globally, shipping to 20 countries worldwide (free shipping threshold applies).
The House of Love, Bonito is located at 4 Jiak Chuan Road and open to the public till Sunday 24 March, from 11am-9pm.
