Lendlease Singapore has kicked off its annual sustainable campaign, You Won’t Believe It’s Trash (Y.W.B.I.T), with a Trash to Couture fashion runway show at 313@somerset on 11 May. The fashion creations will be showcased across all Lendlease malls at 313@somerset, Parkway Parade, Jem, and Paya Lebar Quarter (PLQ) in a roving exhibition from 12 May to 2 July. Lendlease is also partnering with clothes swap organisation Cloop for shoppers to drop off their unwanted textiles in a collection drive at the exhibition.
Thailand's trash-to-fashion designer Apichet ‘Madaew’ Atirattana debuted 5 new designs worn by host Naomi Yeo, Singapore top models like Vivien Gan, Kaigin Yong and Kaci Beh who walked for Paris, Milan and London Fashion Week and now at the first ever Singapore 313@somerset sustainable fashion runway show, makeup by Singapore top makeup artists like Grego Oh, Ginger Lynette Leong and Ricky Yang, produced by Jerome Awasthi, who did the styling for Lady Gaga when she was in Singapore.
The panel of judges include Joelle Chen, Head of Sustainability, Asia, Lendlease, Madaew, Thailand Eco Fashion Designer, Jasmine Tuan, co-founder of Cloop sustainable fashion recycling, Alfie Leong Singapore couture fashion designer, Elizabeth Lee, Editor-in-chief of Her World magazine and Terence Lee, Editor-in-chief of Nuyou magazine.
The nationwide fashion competition drew entries from more than 100 aspiring fashion designers using at least 80% different forms of trash materials like plastics, carton boxes and recyclables to design.
The 10 shortlisted finalists had their creations transformed to real wearable pieces, debuted down 313@somerset runway to a cheering crowd and 3 winners were crowned, walking away with trophies and S$18,000 worth of cash and Lendlease E-vouchers.
Lendlease aims to educate local shoppers about the consequences of wastage in the fashion industry and enlighten their purchasing decisions as well as to shape new perceptions and openness to how waste can be given a second life, in line with Singapore’s Zero Waste vision. Lendlease's goal is to achieve Net Zero Carbon by 2025 and Absolute Zero Carbon by 2045.
Lendlease’s You Won’t Believe It’s Trash (Y.W.B.I.T) 2023 competition winners impressed the judges with their creativity and use of recyclables for their forward thinking designs.
Jamela Law Hoi Shan, 30, the grand prize winner is a fashion technologist and founder of Baëlf Design collected 200 drink cartons, recycled Thermoplastic Polyurethane (TPU) 3D print material and the ends of roll fabric and trims for her futuristic asymmetric dress with eclectic cone, circular and twist detailings for her winning design.
Gini Ika Jayanti, 40 years old, the first runner-up is a domestic helper and used flattened colorful coffee capsules from her workplace for her creation, complete with bohemian style netted cap, earrings and bangles. Her inspiration was from Rihanna’s dress at Met Gala 2015, designed by world renowned Haute Couturier Guo Pei, who first showcased the iconic dress in Singapore Haute Couture Fashion Week at Marina Bay Sands in 2012.
Andrea Angelique Karundeng, 21, 2nd runner-up, Raffles College of Higher Education student used cardboard boxes, coffee jute sacks and paper to create her nature inspired dress with black sculpture head turning accessories which alone took 3 weeks to complete.
Lendlease’s You Won’t Believe It’s Trash (Y.W.B.I.T) runway show concludes with Lendlease Sustainable Fashion Trash to Couture Exhibition where the creations will be on display running in tandem Textile Collection Drive with Cloop across the four Lendlease malls of 313@somerset (May 12-21) Parkway Parade (May 24-June 4), Jem (June 7-18) and PLQ Paya Lebar Quarter (June 21-July 2).
The aim is to collect up to seven tonnes of textiles through this collection drive – equivalent to approximately 1.4 million t-shirts and sorted for reuse in over 500 distinct categories to ensure circularity and recycled as blankets and wiping clothes.
Shoppers can deposit unwanted textiles like new/old/used clothing, bed linens and curtains in clean and dry condition in exchange for Lendlease Plus Dollars - 2000 for 1kg of accepted textile, maximum points to be issued daily is 50,000 per Lendlease Plus member. In addition, receive an exclusive Lendlease tote bag for the first 150 Lendlease Plus Member at each location when you offload your clothing and textiles.
Join Lendlease Plus with promo code OqzJ2A as a member to receive rewards and points for shopping and dining vouchers.
