dENiZEN™ BY LEVIS STRAUSS & CO. SINGAPORE MEDIA LAUNCH AT ION ORCHARD

dENiZEN™ - Created by Iconic denim giant Levi Strauss & Co., dENiZEN™ is the  first brand to debut outside of the United States with a global launch held at Shanghai in August. dENiZEN™ Stores opened simultaneously  in China, South Korea and Singapore with its global dENiZEN™ office in Hong Kong, another first that the company have its brand headquartered in Asia.

dENiZEN™ offers stylish, great fitting, quality denim apparel and other fashion accessories at affordable prices

dENiZEN™  means “inhabitant”: living in a place, living on earth, just being. Denim is in the name, the heart of the brand. dENiZEN™ is created especially for the new generation of young people. Optimistic, focused and busy pursuing their dreams yet well connected with familes, friends and communities.These young people seek stylish and well made affordable apparel from a company they trust to meet their active, dynamic lifestyles.

Mr. Terence Tsang, Senior Vice President of dENiZEN™ and Mr. Dhinakaran, Managing Director of Jaygee Enterprises Pte Ltd officiated the Singapore Launch at a Media Preview yesterday. Consumers in Singapore, China and South Korea will become the first adopters of the dENiZEN™ in the world, with its debut of its Fall/Holiday 2010 collection.

dENiZEN™ – Singapore denizen™ Ambassadors - Sarah Wee and Yinuo sharing their love for the hippy versatile cool dENiZEN™ label.

dENiZEN™ Fall/Holiday Collection for ladies and gentlemen are inspired by the colours of autumn, infused with a unqiue and youthful palette.Simple yet lively, its exhibits the dENiZEN™ brand philosophy of denim craftsmanship. Dark denim feature strongly in this collection and there is a pair of jeans in the current fits for any shape. Match it with vivid checkered patterns, signature denizen™ logo tees, hoodies, blouses and shirts, belts and bags to complete the look. dENiZEN™ You can feel comfortable just being yourself.

Presenting dENiZEN™ Fall/Holiday 2010 Collection Fashion Show - Ultra hippy with Bikers, Rappers, Breakdancers and Models

dENiZEN™  is available at ION Orchard B3-09, 313 Somerset B2-27/28, City Square #01-32, Novena Square #01-15, ViVo City #01-177, North Point #02-33/34, Jurong Point #01-26F/G, IMM #01-63, Tampines Mall #01-31B, BHG Bugis and OG Albert.

Promotional Price for jeans start at $49.90 – Check out dENiZEN™ NOW !

TOPSHOP ION ORCHARD - NIGHT SAFARI HALLOWEEN HORRORS SIGHTED !

Night Safari's Halloween Horrors was sighted at TOPSHOP ION ORCHARD. OMG ! My LA PRAIRIE !

ANNA SUI FORBIDDEN AFFAIR PERFUME – LIVING A FAIRYTALE FANTASY

Anna Sui Forbidden Affair – A fragrance that captures the spirit of romance and intrigue. Pampered and adored. Fun loving and free-spirited. A fragrance that makes every girl feel like a princess and the possibility of having a flirtatious, romantic ‘liaison dangereuse’ with her very own Prince Charming.

A castle looms in the background as a beautiful princess slipped past the ornate garden gate for a rendezvous in a baroque garden. There, she met her Prince Charming, as the twilight envelops them in a violet mist. Secrets, whispers, stolen moments. It’s all a part of the fantasy. Where a girl can dream of romantic gestures, flirtatious glances, and the magic of finding her perfect prince. Nothing is forbidden. Everything is fun.

                       

Inspired by the old German fairytale ‘Snow White’, the design of Baroque and Rococo gardens, Baroque palaces, boudoirs, royal fashion and the lavish palace lifestyle in the mid-18th century is illustrated. The Box is designed like a secret, romantic garden where lovers meet at dusk in private behind an ornate palace gate - hiding behind ornamental roses which provide protection, privacy and fill the air with the rich perfume of their flowers. A moment of frivolity, carelessness, love and happiness. Lovers are seen through a ring of roses, meeting at the back of the royal garden.

The beautiful bottle was inspired by a mirror of Baroque design. An embossed band of black roses around the cap while the lid is shaped like a flower bud just about to open, like the beautiful trinkets a Princess would have in her private Boudoir. The Rococo flacon is so perfect for a Princess’s boudoir dressing table.

Anna Sui Forbidden Affair is a fantasy of red currant flower and sparkling fruity chords. For the very first time, Anna Sui uses Cyclodextrin Technology which allows the immediate first fresh top note impression to “re-burst” over and over again for a continuous fresh fragrance experience!

 

Top notes of Lemon, Red Currant and Black Currant offer a sensual greeting, as the heart notes meld into Raspberry, Rose Petal Accord and Pomegranate. Tempting, sweet, yet somewhat mysterious and perhaps not that innocent. At the Base, intriguing Violet, Cedar wood, and Musky Notes offer a lingering, seductive base note.

ANNA SUI’s Forbidden Affair Fragrance Product Line :-

• Anna Sui Forbidden Affair Eau de Toilette 30 ml – S$63
• Anna Sui Forbidden Affair Eau de Parfum 50 ml  – S$86
• Anna Sui Forbidden Affair Eau de Parfum 75 ml – S$111
• Anna Sui Forbidden Affair Bath & Shower Gel 200 ml – S$38
• Anna Sui Forbidden Affair Body Lotion 200 ml – S$40

ANNA SUI Forbidden Affair will be launched on 4 October 2010 at all Anna Sui Counters at Takashimaya, BHG Bugis, Isetan Orchard, Scotts and Katong as well as leading deapartmental stores.