15 April 2011

5 SECRETS FOR LUSCIOUS LASHES

It’s no secret that eyes are windows to the soul. Dress your beautiful eyes with makeup and play up your lashes to enhance your features. Here are 5 secrets for luscious lashes to complete your look.

 FreshKon Velvet BlueFreshKon Urban Grey

Most Asians have short sparse lashes. To achieve long luscious lashes, One need not go for expensive eyelash extensions. Beauty products to the rescue !

#1 CURL YOUR LASHES


After your eye makeup, always curl your lashes. Place the curler just above your lash line, grip your lashes and curl them in 3 parts - inner, centre and outer. You will noticed that your lashes are lifted in a nice natural curve. Popular Eyelash curlers suitable for Asian eyes include Shu Uemura, Sana Excel Power Style 39mm Eyelash Curler and Shiseido/Maquillage.

Shu Uemura Eye Lash Curler Shiseido Eyelash Curler Maquillage Eyelash Curler

#2 USE AN EYELASH PRIMER

Coat your lashes with a eyelash primer. Besides prepping you lashes for easy application of mascara, it helps to pump, curl and strengthen your lashes and your mascara stays on longer. Wait for the lash primer to dry completely before applying mascara. Eyelash Primer that i recommend includes DIORSHOW Maximizer, Lancôme Cils Booster XL Mascara Base, Maquillage Full Version Lash Bone and Majolica Majorca Lash Bone Black Fiber In.

        DIORSHOW Maximizer Lancome Cils Booster XL Mascara Base Maquillage Full Version Lash Bone


#3 COAT YOUR LASHES WITH MASCARA

Choose your mascara according to the effect you would like to create – Volumizing, Lengthening, Curling or all of it. Apply the mascara in 3 parts – inner, central and outer lashes with a zigzag motion to increase lash separation for clump free lashes and wide eye flattering 3D look. 2 thin coats for a natural look or pile it up for dramatic eyes.

Always work on one eye first and then the other eye so that your mascara is completely dry before your 2nd coat. For lower lashes, apply light feather strokes vertically. Top Picks include YSL Faux Effect volume mascara, Chanel Exceptionnel De Chanel, DIORSHOW EXTASE, RMK Extra Deep W Mascara, Anna Sui Super Black Long lash, Clinique High Impact Mascara and Déjàvu Fiberwig Extra Long Mascara.

Chanel Exceptionnel De Chanel Mascara RMK Extra Deep W Mascara Clinique High Impact Mascara Déjàvu Fiberwig Extra Long Mascara

#4 FALSIES TO THE RESCUE

Create instant long lashes with falsies. Hands up those who trust only falsies as an instant booster! Try Shu Uemura - Queen of Falsies for natural  or viva-vroom lashes. For more pocket friendly quality lashes, Stage Cosmetics and iNuovi have a good selection to bring you from office to a glam night out.

Shu Uemura Lashes Stage Cosmetics Falsies i Nuovi Prolash


#5 TLC YOUR LASHES
Remove your lashes with a gentle and effective makeup remover that removes the mascaras completely and efficiently while conditioning your lashes. Chanel Bi-Phase Eye Makeup Remover, Dior Instant Eye Makeup Remover, Shu Uemura Cleansing Oil and Sephora Waterproof Eye Makeup remover are good choices.

 Chanel Bi-Phrase Eye Makeup RemoverDIOR Instant eye makeup removerShu Uemura White Cleansing Oil Sephora Waterproof Eye makeup Remover

For more captivating eyes, try Cosmetics lenses from FreshKon to enhance your eye makeup and lashes. FreshKon Mosaic Lens are suitable for natural elegant look with that extra sparkle and radiant-chic to enhance for a mesmerizing gaze. Freshkon Sparkling with its brilliant colours for a more adventurous you. Plano contact lens (zero degree) are available for perfect eyesight.

FreshKon Contact LensesFreshKon Mosaic Lenses

You are now ready to dazzle the world with your mesmerizing eyes and luscious long lashes and have a wonderful weekend!

10 April 2011

BENEFIT COSMETICS MAGGIE & ANNIE FORD DANIELSON IN SINGAPORE - BLOGGERS LUNCHEON AT MEZZA 9 GRAND HYATT AND MAKEUP DEMO AT TANGS ORCHARD

BENEFIT COSMETICS - Maggie and Annie Ford Danielson, the Global Makeup Trend Artists and Brand Authorities of Benefit Cosmetics were in Singapore last week for the Press Preview of Cha-Cha Tint as well as meeting Benefit Cosmetics Fans at Tangs Orchard and Sephora ION.

Benefit CosmeticsBenefit Brow BarBenefit Cosmetics Maggie Ford DanielsonBenefit Cosmetics Annie Ford Danielson

Thanks to the lovely folks at BENEFIT Cosmetics Singapore, BEAUTERUNWAY attended a cozy intimate luncheon with Maggie and Annie Ford Danielson held at Mezza 9, Grand Hyatt Singapore. Maggie and Annie are the daughters of Jean Ford and nieces of Jane Ford who are the founders of Benefit Cosmetics. Growing up with Jean and Jane, its only natural that Maggie and Annie took over the reins to continue Benefit Cosmetics legacy. Benefit cosmetics currently have over 2,000 counters in more than 30 countries.

Benefit Cosmetics Jane and Jean Ford, Maggie and Annie Ford Danielson

BENETINT – The famous product that started it all !

benetint

A rosy lip and cheek stain created in 1977 by Jane and Jean Ford after an exotic dancer had come into one of the sisters’ boutiques looking for a nipple stain that wouldn’t sweat off. Bene-tint, which gives the complexion just the right rosy glow, has been one of the cosmetics line’s best-sellers ever since. Maggie and Annie never leave home without it !

Maggie and Annie Ford Danielson in Singapore

Maggie shared that Benefit Cosmetics core business is makeup and to deliver quick fixes for every girl peskiest beauty dilemmas globally to make them feel beautiful and confident. Today, Benefit Cosmetics are managed by Maggie in New York, who oversees the overall operations and Annie who specials in product development, including christening of the Benefit Cosmetics new effective products with fun, quirky, playful names and colorful packaging with printed instructions, together with her dedicated team in San Francisco.

Benefit Cosmetics Maggie and Annie Ford Danielson

An extremely consumer-oriented brand, Maggie explains why Benefit have developed only 200 odd product lineup compared to thousands in other beauty brands. For example, a makeup product is only developed when there is a need. Benefit only introduced its b.right skincare range for radiant skin recently to be used in harmony with Benefit Cosmetics products for a true Benefit Routine as BeneFans requested. In line with Benefit Cosmetics fun philosophy, all products have fun and quirky names.

Benefit skincare - b.brightBenefit b.right skincare Radiant

An interesting tidbit is that if you are a Benefit Cosmetics Fan, you will notice that there are no adverts in any media nor celebrity endorsements, Benefit philosophy is preferring to let the products speak for themselves. Maggie and Annie  continues to plough their time and monies into developing new products that women desires. With the hot and humid Asia weather in mind, ""That Gal" Brightening Face Primer, Stay dont stray Eye Primer & concealer and POREfessional are developed to cater for Asian skintones and concerns particularly in Singapore, Malaysia, China, Hong Kong and South Korea. 


Benefit That Gal Brightening Face Primer Benefit stay dont stray eye primer Benefit POREfessional BADgal lash mascara

Benefit Best Sellers include:
BENEFIT some kind a gorgeousBenefit BenetintBenefit dandelion 

Maggie and Annie would be ending their ‘Asia Tour” which started in South Korea, Malaysia and Singapore in Sydney, Australia as their final stop as Benefit cosmetics celebrates their 10th Birthday in the land of OZ. It was a truly enjoyable lunch with Maggie & Annie who shared with us their Love for Benefit Cosmetics, brand happenings as well as their favourite dishes in Singapore -  Black Pepper and Chilli Crabs!

Maggie and Annie Benefit Cosmetics with BeauteRunway

After the luncheon, Maggie and Annie demonstrated how to use Benefit Cosmetics Best Sellers to a huge crowd at Tangs Orchard Window Display before meeting more fans at Sephora ION.

 Benefit Cosmetics Maggie & Annie Makeup Demo at Tangs OrchardBenefit Cosmetics Maggie & Annie Makeup Demo at Tangs Orchard Singapore

Benefit Cosmetics and Benefit Brow Bar are available at Tangs Orchard, Takashimaya, Robinsons Raffles City and Sephora ION.

DHC DEEP CLEANSING, MILD SOAP, MILD LOTION, OLIVE VIRGIN OIL – DHC SUBE SUBE TRIAL KIT AT WATSONS SINGAPORE

DHC Sube Sube Trial Kit from DHC Olive Oil Skincare help you to achieve total skin beauty in 4 simple steps. Remove makeup and impurities with DHC Deep Cleansing Oil, Cleanse with DHC Mild Soap, Tone and prep your skin with DHC Mild lotion and moisturise with DHC Olive Virgin Oil.
 DHC Sube Sube Trial Kit  Deep Cleansing Oil, Mild Soap, Mild Lotion and Olive Virgin  oil

At Watsons Meet & Greet Ambassadors Session, i received a set of DHC SUBE SUBE TRIAL KIT which consists of DHC Olive Oil 4 step products :-
  • Deep Cleansing Oil – 32ml
  • Mild Soap – 10g
  • Mild Lotion – 32ml
  • Olive Virgin Oil - 5ml
DHC Deep Cleansing Oil is the star product and a hot favourite around the world with millions sold ! It helps unclogs pores by lifting every trace of makeup and impurities with no greasy feeling. Containing Olive oil and Vitamin E, it works to neutralise free radicals and is suitable for all skin types including sensitive skin.

DHC Deep Cleansing Oil

HOW TO USE DHC DEEP CLEANSING OIL
  • Apply 3 pumps onto clean dry palm
  • Work oil into skin from the inside to the outside of your face in an outward direction in gentle spiral motions
  • For clogged pores area, massage for 30 seconds to 1 minute and impurities will come up to skin surface
  • When you feel oil is lighten (about 20 to 30 seconds after massaging your face), makeup and impurities are effectively removed
  • Wash our face with either cool or warm water until water rinses away clear
DHC CLEANSING OIL TEST
I applied foundation, powder, blusher, liquid eye liner, eye shadows and lipstick. Next i applied DHC Cleansing Oil and massage for 20 seconds until it emulsify and viola ! All traces of makeup are removed instantly and leaves my skin squeaky clean !

DHC Trial Kit - Deep Cleansing Oil, Mild Soap, Mild Lotion and Olive Virgin oil Watsons Singapore

DHC Mild Soap
Add water to create foam and massage on your face gently and rinse well with water. Cleanses my skin gently without stripping the moisture and my skin feels comfortable.

DHC Mild Lotion
Pour 2 drops on a cotton pad and swipe. An alcohol free lotion, it is non sticky and prep my skin for the next step.

DHC OLIVE VIRGIN OIL
Pump a drop and pressed it onto your skin. One drop is all i need to keep my skin moisturised and nourished

DHC Sube Sube Trial Kit from DHC Olive Oil Skincare is perfect for travel or going to the gym. The pretty vanity bag is an added bonus.

DHC Olive Skincare is available exclusively at Watsons. Here are the Prices for the full retail size for reference :-
  • Deep Cleansing Oil 200ml - S$43
  • Mild Soap - S$27.50
  • Mild Lotion 100ml - S$55.90
  • Olive Virgin Oil 30ml- S$72.90

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