TANGS RECYCLE & REDEEM TANGS BEAUTY VOUCHER AT TANGS ORCHARD & VIVOCITY – EARTH DAY 2011 RECYLING CAMPAIGN

TANGS Singapore - Recycle and Redeem a Tangs $5 Beauty Voucher as part of Tangs Recycling Program 2011. Simply return any used/empty cosmetics, skincare and perfume container (ANY BRAND) at Tangs Orchard Level 2/Tangs Vivo City Level 1 (TANGS Customer Service counters) and receive a TANGS S$5 Beauty Voucher to be used at Tangs Beauty Hall. Please note that One beauty voucher will be accepted to offset the purchase of one item.

Recycling Program starts 21st April to 24th April (Thursday to Sunday), limited to 3 redemptions of containers/vouchers per customer, while vouchers last. Mark your calendar and go green with TANGS! Best to go on 1st 2 days as vouchers were fully redeemed in a flash during Tangs Earth Day Recycling Program last year.

5 SECRETS FOR LUSCIOUS LASHES

It’s no secret that eyes are windows to the soul. Dress your beautiful eyes with makeup and play up your lashes to enhance your features. Here are 5 secrets for luscious lashes to complete your look.

 

Most Asians have short sparse lashes. To achieve long luscious lashes, One need not go for expensive eyelash extensions. Beauty products to the rescue !

#1 CURL YOUR LASHES

After your eye makeup, always curl your lashes. Place the curler just above your lash line, grip your lashes and curl them in 3 parts - inner, centre and outer. You will noticed that your lashes are lifted in a nice natural curve. Popular Eyelash curlers suitable for Asian eyes include Shu Uemura, Sana Excel Power Style 39mm Eyelash Curler and Shiseido/Maquillage.

#2 USE AN EYELASH PRIMER

Coat your lashes with a eyelash primer. Besides prepping you lashes for easy application of mascara, it helps to pump, curl and strengthen your lashes and your mascara stays on longer. Wait for the lash primer to dry completely before applying mascara. Eyelash Primer that i recommend includes DIORSHOW Maximizer, Lancôme Cils Booster XL Mascara Base, Maquillage Full Version Lash Bone and Majolica Majorca Lash Bone Black Fiber In.

       

#3 COAT YOUR LASHES WITH MASCARA

Choose your mascara according to the effect you would like to create – Volumizing, Lengthening, Curling or all of it. Apply the mascara in 3 parts – inner, central and outer lashes with a zigzag motion to increase lash separation for clump free lashes and wide eye flattering 3D look. 2 thin coats for a natural look or pile it up for dramatic eyes.

Always work on one eye first and then the other eye so that your mascara is completely dry before your 2nd coat. For lower lashes, apply light feather strokes vertically. Top Picks include YSL Faux Effect volume mascara, Chanel Exceptionnel De Chanel, DIORSHOW EXTASE, RMK Extra Deep W Mascara, Anna Sui Super Black Long lash, Clinique High Impact Mascara and Déjàvu Fiberwig Extra Long Mascara.

#4 FALSIES TO THE RESCUE

Create instant long lashes with falsies. Hands up those who trust only falsies as an instant booster! Try Shu Uemura - Queen of Falsies for natural  or viva-vroom lashes. For more pocket friendly quality lashes, Stage Cosmetics and iNuovi have a good selection to bring you from office to a glam night out.

#5 TLC YOUR LASHES

Remove your lashes with a gentle and effective makeup remover that removes the mascaras completely and efficiently while conditioning your lashes. Chanel Bi-Phase Eye Makeup Remover, Dior Instant Eye Makeup Remover, Shu Uemura Cleansing Oil and Sephora Waterproof Eye Makeup remover are good choices.

 

For more captivating eyes, try Cosmetics lenses from FreshKon to enhance your eye makeup and lashes. FreshKon Mosaic Lens are suitable for natural elegant look with that extra sparkle and radiant-chic to enhance for a mesmerizing gaze. Freshkon Sparkling with its brilliant colours for a more adventurous you. Plano contact lens (zero degree) are available for perfect eyesight.

You are now ready to dazzle the world with your mesmerizing eyes and luscious long lashes and have a wonderful weekend!

BENEFIT COSMETICS MAGGIE & ANNIE FORD DANIELSON IN SINGAPORE - BLOGGERS LUNCHEON AT MEZZA 9 GRAND HYATT AND MAKEUP DEMO AT TANGS ORCHARD

BENEFIT COSMETICS - Maggie and Annie Ford Danielson, the Global Makeup Trend Artists and Brand Authorities of Benefit Cosmetics were in Singapore last week for the Press Preview of Cha-Cha Tint as well as meeting Benefit Cosmetics Fans at Tangs Orchard and Sephora ION.

Thanks to the lovely folks at BENEFIT Cosmetics Singapore, BEAUTERUNWAY attended a cozy intimate luncheon with Maggie and Annie Ford Danielson held at Mezza 9, Grand Hyatt Singapore. Maggie and Annie are the daughters of Jean Ford and nieces of Jane Ford who are the founders of Benefit Cosmetics. Growing up with Jean and Jane, its only natural that Maggie and Annie took over the reins to continue Benefit Cosmetics legacy. Benefit cosmetics currently have over 2,000 counters in more than 30 countries.

BENETINT – The famous product that started it all !

A rosy lip and cheek stain created in 1977 by Jane and Jean Ford after an exotic dancer had come into one of the sisters’ boutiques looking for a nipple stain that wouldn’t sweat off. Bene-tint, which gives the complexion just the right rosy glow, has been one of the cosmetics line’s best-sellers ever since. Maggie and Annie never leave home without it !

Maggie shared that Benefit Cosmetics core business is makeup and to deliver quick fixes for every girl peskiest beauty dilemmas globally to make them feel beautiful and confident. Today, Benefit Cosmetics are managed by Maggie in New York, who oversees the overall operations and Annie who specials in product development, including christening of the Benefit Cosmetics new effective products with fun, quirky, playful names and colorful packaging with printed instructions, together with her dedicated team in San Francisco.

An extremely consumer-oriented brand, Maggie explains why Benefit have developed only 200 odd product lineup compared to thousands in other beauty brands. For example, a makeup product is only developed when there is a need. Benefit only introduced its b.right skincare range for radiant skin recently to be used in harmony with Benefit Cosmetics products for a true Benefit Routine as BeneFans requested. In line with Benefit Cosmetics fun philosophy, all products have fun and quirky names.

An interesting tidbit is that if you are a Benefit Cosmetics Fan, you will notice that there are no adverts in any media nor celebrity endorsements, Benefit philosophy is preferring to let the products speak for themselves. Maggie and Annie  continues to plough their time and monies into developing new products that women desires. With the hot and humid Asia weather in mind, ""That Gal" Brightening Face Primer, Stay dont stray Eye Primer & concealer and POREfessional are developed to cater for Asian skintones and concerns particularly in Singapore, Malaysia, China, Hong Kong and South Korea. 

Benefit Best Sellers include:

• "That Gal" Brightening Face Primer, Some Kind-A-Gorgeous, “Hello Flawless”, PoreProfessional, ooh la lift, boi-ing,
• Benetint, Dandelion, CORAlista, BADgal Lash Mascara,

 

Maggie and Annie would be ending their ‘Asia Tour” which started in South Korea, Malaysia and Singapore in Sydney, Australia as their final stop as Benefit cosmetics celebrates their 10th Birthday in the land of OZ. It was a truly enjoyable lunch with Maggie & Annie who shared with us their Love for Benefit Cosmetics, brand happenings as well as their favourite dishes in Singapore -  Black Pepper and Chilli Crabs!

After the luncheon, Maggie and Annie demonstrated how to use Benefit Cosmetics Best Sellers to a huge crowd at Tangs Orchard Window Display before meeting more fans at Sephora ION.

 

Benefit Cosmetics and Benefit Brow Bar are available at Tangs Orchard, Takashimaya, Robinsons Raffles City and Sephora ION.