UNIQLO SINGAPORE VIVOCITY OPENS – T-SHIRTS/ ONE PIECE/ BIG BANG/ GUNDAM/ CATH KIDSTON/ CACHAREL/ DISNEY & DESIGNERS INVITATION PROJECT COLLABORATIONS

UNIQLO SINGAPORE held an intimate media preview at Uniqlo Vivocity on 28th April. The spanking new 10,000 square feet cosmopolitan store stock the full range of high-quality key casual wear including popular UNIQLO t-shirts and jeans and includes a new 8-panel monitor display that shows campaigns and product information instore.

       

In line with UNIQLO Made for All philosophy, UNIQLO, Japan’s No. 1 Casual Wear Brand  once again continues to conquer with its innovative collaborations for its UT collections with anime One Piece, Care Bears, Cath Kidston, Cacharel, Disney, Barbie as well as Designers Invitation Project with nine limited edition capsule collections from Costello Tagliapietra, Charlotte Ronson, Vena Cava, Double Standard Clothing, Nine, Suzuki Takayuki, Theatre Products, Tiny Dinosaur and Zechia,

UNIQLO UV Cut Sunscreen Collection is suitable for ladies concerned with UV rays. Designed to filter out 90% of the UV rays, this UV collection promises to protect your skin from sun damage. Choose from stylish premium tees to shirts and cardigans.

UNIQLO MENS includes new design classic polo tees in an array of colours with light weight materials to keep cool in Singapore hot humid weather while chinos, cargos and jeans are designed to suit your look and lifestyle.

Tony Tony Chopper from the highly popular anime One Piece will grace UNIQLO VivoCity , Unit 01-42 till Sunday, 8th May.

UT Collaborations – One Piece and Cath Kidston Charity Project are launched island wide on 29th April to celebrate UNIQLO Vivocity grand opening.

As  part  of  its  continuing  plans  for  global  expansion,  UNIQLO Causeway Point will open on May 13th with a 13,300  square  feet  store which is the 2nd largest UNIQLO store in Singapore after UNIQLO @313. UNIQLO Causeway Point will stock key staples and favourites for heartlanders to be stylishly updated.

UNIQLO stores are located at 313@Somerset, ION Orchard, Tampines 1 and VivoCity and Causeway Point (opening mid May).

AUDI FASHION FESTIVAL 2011 CASTING PARTY AT ION ORCHARD

Audi Fashion Festival hosted its high-profile public casting party held at ION Orchard Singapore last month. Vivian Ong (Singapore), Wang Qian Qian (China), Marina Nikitenkova  (Ukraine), Nastya Karzan (Russia) and Florentina Stoian (Romania) were selected from the shortlisted 40 final models from an initial casting of 300 to be official festival faces for the Audi Fashion Festival Singapore 2011.

The 40 models, which include eight males, were picked by a judging panel comprising top Singaporean model Sheila Sim, celebrity stylist Jeremy Tan, Elle Singapore’s editor-in-chief Sharon Lim and Audi Fashion Festival show producer Jeremy Tan.

Further, Marina Nikitenkova from Ukraine has been selected by ELLE Editor-In-Chief as this year’s Elle’s Choice and will appear in a six-page fashion spread in the ELLE Singapore.

Spot your favourite model at Audi Fashion Festival 2011 opening next week at Tent@Orchard, Singapore

AUDI FASHION FESTIVAL 2011 DRIVING IMAGINATION PRESS CONFERENCE PREVIEW

BEAUTERUNWAY was invited to Audi Fashion Festival 2011 Driving Imagination Press Conference preview held at 72-13 Mohamed Sultan, Singapore. Audi Fashion Festival Director Tjin Lee and Festival Chairman Dick Lee together with Managing Director of Audi Singapore Mr Reinhold Carl gave us an insight to Audi Fashion Festival 2011. Audi and fashion are a perfect match in terms of "innovation, technology and progression."

Aptly named "Driving Imagination", gracing the the Audi Fashion Festival (AFF) 2011 opening show is Missoni renowned for its distinctive patterns and flattering knits with its Autumn/Winter 2011 collection, together with 3 generations of the Missoni family - the brand's founder Rosita, daughter and creative director Angela and granddaughter, Margherita, the label's muse.

Antonio Berardi whose celebrity clientele includes Megan Fox, Sarah Jessica Parker, Jessica Alba and personal friend, Victoria Beckham will showcase his collection. Tiffany & Co. will partner The Link Boutique’s Vera Wang gowns to showcase its exquisite jewellery. Singapore-born Prabal Gurung will be presenting his highly-acclaimed collection with Atelier Swarovski by Prabal Gurung. alldressedup and RAOUL, Singapore homegrown international labels will present their Autumn/Winter 2011 Collection while Greyhound Original from Bangkok show its easy to wear designs.

Closing the AFF is Emanuel Ungaro Autumn/Winter 2011 collection, presented by its new creative director Giles Deacon who was the "Best New Designer" at the British Fashion Awards in 2004 and was recently named "British fashion's most feted designer" in The Guardian.

Audi A1, the latest addition from Audi with distinctive and sporty ergonomic design with 1.4 TFSI engine and sleek interior feature was unveiled to the media by Mr Reinhold Carl  with the models. 

Audi Fashion Festival Singapore 2011 have seven show days from 13th to 19th May at  Tent @ Orchard. Tickets will be available on sale to the public at all Sistic counters.