13 July 2011

SINGAPORE FOOD FESTIVAL 2011 CURRY AND SPICES MEDIA CONFERENCE AT THE SINGAPORE FLYER

Singapore Food Festival 2011 (SFF 2011) celebrate Singapore’s multicultural heritage and culinary diversity for the 18th year from 15th to 24th July 2011.  Under the theme of “Curry and Spices”,  it highlights the heritage and innovation of creating distinct flavours using different spices and ingredients.

Singapore Food Festival 2011

The “magic” behind Singapore’s best-loved curries and dishes is unveiled through SFF Village at Clarke Quay, SFF Culinary Adventures – Tiffin Cruise (Water), Heritage Trail @ Little India (Land) and Spice and Canapés in the Sky and The Longest Table @ Little India  for  festival finale where Singapore will attempt to enter the Guinness World Records by constructing the world’s first 120m long dining table. Diners can look forward to sampling the best curries and spices dishes that Singapore has to offer.

Singapore Chilli Crabs at Singapore Food Festival 2011


Participants will journey through a multi sensory route, spicing up your senses literally at Singapore various ethnic precincts like Kampong Glam and Little India  leveraging SFF to showcase local dishes infused with spices, and curry variations


Chicken Briyani

Singapore is probably the only place in the world where every culture had adapted spices into their established ethnic dishes, while the ubiquitous curry is re-created, reinterpreted and celebrated by every ethnic cuisine on this island like Peranakan Curry, Malay Curry Puff, Hainanese Curry and Eurasian Oxtail Curry.
Spices


The use of spices is an art because it shapes the taste, flavour, colour and even texture of the dish. One can fine tune or totally transform a dish to appeal to and delight even the most discerning palates.



Singapore Food Festival 2011 Highlights


Longest Table at Little India
SFF Village at Singapore River
  • Biggest Food and Beverage event with more than 60 food stalls and 130 participating Food and Beverage outlets from the surrounding malls with a mouth watering array of curries and favourite local delights infused with spices

SFF Culinary Adventures - Embark upon a gastronomic discovery that takes you high into the sky, cruising leisurely on water or on a land adventure with Master chefs
SFF Culinary Adventures – Tiffin Cruise Water

  • Tiffin Cruise (Water) - Enjoy mouth-watering curries and dishes infused with spices served in a tiffin carrier while relaxing on a cruise along the Singapore River.
  • Heritage Trail @ Little India (Land) - Immerse in the scent of spices and the colourful heritage of Little India! Learn to make  your own spice blend, unique ingredients and kitchenware found in Little India. Enjoy a cooking demonstration and lunch at an Indian restaurant.
  • Spice and Canapés in the Sky - Embark on a sky-high culinary affair on the Singapore Flyer and learn how to enhance flavours, colours and the nutritional value of canapés through the clever use of spices. Sit back and enjoy a selection of canapés paired with fine wines, while taking in a panoramic sunset view of the city.
Spice and Canapés in the Sky


Longest Table at Little India
  • Sumptuous buffet spread prepared by 20 participating restaurants will serve of up to 60 different variety of Indian food, inclusive of a free flow of chilled beer, wine and refreshments.
  • SFF will attempt to enter the Guinness World Records by constructing the world’s longest table at 120 metres long.
  • President S.R. Nathan will be making a special appearance to launch and sign 30 copies of a cookbook featuring favourite dishes of Singapore’s past and present ministers, professionals and celebrities.

  • Spice Potpourri Singapore Food Festival 2011

For more information on Singapore Food Festival 2011 and fringe activities, visit www.singaporefoodfestival.com.sg.

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RAOUL SALE IN SINGAPORE – MEN’S & WOMEN’S COLLECTION AT 80% OFF AT SUNTEC CITY

RAOUL Singapore Men’s and Women’s Past seasons collection is on SALE at Suntec City Mall, Unit 01-22 –24. Enjoy up to 80% OFF apparels, handbags, accessories and shoes.
RAOUL Ladies
  • Dresses and Jackets - $80 to S$120
  • Skirts and Pants – From S$40
  • Ladies Shoes S$50
RAOUL SALE SINGAPORE

RAOUL Men’s
  • Blazers, Suits and Tuxedos from S$200
  • Shirt and Pants - from S$40
RAOUL ACCESSORIES
  • Small leather goods like wallets, pouches S$30
  • Leather handbags, Sling Bag, Clutches - S$50 to S$90, down from S$369 to S$499
  • Accessories S$40, Belts $40

Happy Shopping !

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