BURBERRY BODY WOMEN FRAGRANCE WITH ROSIE HUNTINGTON-WHITELEY SINGAPORE LAUNCH

Burberry Body, the brand’s most sensual scent for women to date is more than just a fragrance – a brand launch to be exact. Very British, feminine, timeless, distinctive and effortlessly sensual with the attitude and energy of Burberry iconic trench coat at the heart, it’s the Burberry world translated into a scent, capturing all the modernity and heritage of the British brand today, reflecting the multi-faceted moods, attitudes and expressions that units the Burberry.

Rosie Huntington Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign, directed by Christopher Bailey and shot by Mario Testino. Wearing Burberry rose gold satin trench coat and the scent, it evokes the warmth and sensuality of the fragrance, portraying the different attitudes of the Burberry Body.

Feminine, Iconic and effortlessly sensual with an eclectic combination of refined ingredients of freesia, green absinthe, peach, rose, sandalwood, cashmeran, musk, amber and vanilla, the romantic bouquet  of 50 pink roses in each bottle embodies the  seductively sensual and sophisticated yet delicate, elegant and memorable scent.

The Jewel-like multi-faceted elegant iconic glass bottle with rose gold engraved check is very sensual and luxurious. Rose gold refracts the light and filters the colour throughout the sophisticated bottle while the tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, akin wrapping the Burberry girl and protecting her from the elements.

“Rosé (Unplugged at Abbey Road for Burberry Body)” the bespoke soundtrack for the Burberry Body TV campaign was recorded by British band The Feeling at Abbey Road studios in London over the summer of 2011 and will be released as a single with an exclusive music video and additional band content in October 2011.

Burberry Body TV ad campaign premiered on Burberry.com and on the You Tube homepage globally in 13 markets. The campaign runs on TV stations in Asia (from September), Europe (from October) and Rest of World (from November)

Burberry Body Fragrance featuring Rosie Huntington Whiteley

Burberry Body Eau de Parfum, Eau de Parfum Intense, Body Milk and Body Oil are launched globally in over 150 markets  including Singapore (China will launch in December 2011). Prices start from S$65 for Body Milk (85ml) or Body Oil to Eau de Parfum  S$96/S$130/S$170 (30ml/60ml/85ml) and Burberry Body Eau de Parfum Intense at S$160/S$215 for  (60ml/85ml).

Burberry Body fragrance is available on Burberry.Com at Burberry Boutiques located at ION Orchard, Marina Bay Sands, Paragon, Ngee Ann City, department stores Burberry fragrance counters located at Tangs, Metro Paragon, Robinsons, Takashimaya and Isetan Scott and Burberry ION Orchard Glass House (from 14th to 20th September). Check out Burberry Face Book Page for more updates.

LOUIS VUITTON ISLAND MAISON AT MARINA BAY SANDS SINGAPORE

The highly anticipated Louis Vuitton Island Maison at Marina Bay Sands, Singapore is the first Maison to open in Southeast Asia, after France, USA, Japan, Taiwan and China. The Louis Vuitton Maison is simply amazing like a gem in the sea. Showcasing the signature Louis Vuitton Travel Trunks, bags and shoes to Ready-To-Wear and watches, it is luxuriously self contained, complete with VIP lounge, bookstore and art gallery.

Celebrate Louis Vuitton Island Maison Singapore Grand Opening and watch the LIVE streaming including celebrities walking the Red Carpet at the most iconic store opening on Louis Vuitton Facebook , simply LIKE and tune in on Saturday, 7pm (GMT+8) onwards to view the iconic island.

Louis Vuitton Island Maison Singapore will officially open on 18th September to the public and long queues are expected to visit the iconic store and experience out of the world shopping.

FENDI MEN FALL WINTER 2011/2012 COLLECTION AT MARINA BAY SANDS SHOPPES – MEDIA PRESENTATION

FENDI Men Fall Winter 2011/2012 Collection is an elegant and spectacular collection inspired by Federico Fellini’s “The Clowns” . Understated and classic, the bespoke collection features a mix of vibrantly bold and contrasting muted colours in 5 different spectrum - Beige Grey, Loden, Grey Blue, Blue Brown and Red carpet complementing hand crafted tailored detailings and comfortable fit in the exclusive mix and match fabrics

Fendi Marina Bay Sands, Singapore was the first in Asia to present and retail FENDI Men Fall Winter 2010. As part of its first Anniversary in Asia, Fendi Singapore is showcasing a special installation – Fendi Podium featuring FENDI Men Fall Winter 2011/2012 Collection.

BEIGE-GREY

Drawing cinematic insights, the collection introduces the clowns and in general, wearing sad faces. Characterized by melanges and natural fabrics with a wool appearance in ivory to stone beige with splashes of brown and rust, the handcrafted leather is quilted and buffed while sheepskins alternative knit is quilted lined with lasered FF motif.

Loden

Modern and sophisticated, the loden yarn is a wool cloth with a soft yet resistant appearance. The tailored wool-linen and wool-nylon mixes the jersey and reversible fabrics – a special and important feature handcrafted in delicated patterns felted and dyed, acquiring a contemporary yet rustic sporty feel.

GREY-BLUE
A classic grisaille, tweed with knits and wool fabrics in blue and melanges render each garment original. The knitwear, knopped and thick becomes a tweed jacket with great attentions on details. The culminates in grey Japanese denim breaks the purity of form with a touch of modernity.



BLUE – BROWN 
A sophisticated mix of colours in micro patterns, by the twills and tweeds, almost iridescent bringing out the contrast of  very dark blue and almost black paired with brown. The knitwear and shirts detailed with Fendi-ized Micro Patterns matched well with cotton trousers and denims.



RED CARPET 
An elegant and tailored sub-collection with detailed tailoring in exclusive fabrics to bring you from day to night. The old crepe of 40s dinner jacket is reinterpreted and lightened while fabrics have personalized ton-sur-ton jacquard weaves ad shirts embroidered and embellished bibs. Delicate knitwear with grosgrain or satin edging complete the look.



Fendi Men Fall Winter 2011 Special Podium Installation is at The Shoppes at Marina Bay Sands from 14th to 30th SEPTEMBER 2011 and Fendi Men Fall Winter 2011 is available at Marina Bay Sands, The Shoppes, 2 Bayfront Avenue.