THE BODY SHOP iBUTTERFLY ASIA iPHONE APPLICATION SINGAPORE DEBUTS

The Body Shop Singapore iButterfly Asia iPhone application is launched today, coinciding with the ethical beauty brand‘s 35th birthday celebrations.  Up for grabs are The Body Shop product giveaways, good deals and great discount in a paperless coupon entertainment where all 40 The Body Shop® Singapore stores are transformed into virtual aviaries with various types of butterflies flying in the augmented reality sky at your fingertips.

 

The Body Shop iButterfly Asia iPhone application

The fun lies in catching butterflies as each contain a variety of discount coupons, product giveaways and beneficial content. Seen through the iPhone‗s camera viewfinder,  swing the iPhone like a butterfly net, and then put them in a collection. Once users capture their butterflies, they will be able to redeem them for free prizes and great discounts off products at any The Body Shop® outlet. Each butterfly is unique to The Body Shop® brand.

iButterfly Asia can be easily downloaded for free at the App Store to iPhone, iPod touch and iPad (with iOS4.2 and above) for consumers to explore, within 150m radius of the vicinity of any of The Body Shop® stores in Singapore for butterflies - air tags created using augmented reality and location information elements.

 

The smartphone‘s global positioning system (GPS) and their motion sensors are then used to catch‘ the butterflies. Consumers will be able to catch these butterflies using their iPhones and take advantage of iButterfly Asia-exclusive offers, including 10 grand prizes  of $500 worth ofThe Body Shop® products. These special edition butterflies will make appearances throughout the campaign.

 

 

Visit The Body Shop Singapore Website or Follow The Body Shop®  Singapore Facebook from 23rd September  to 16th October for instant updates and how-to information on The Body Shop® 35th Anniversary iButterfly Asia campaign.

SONY TABLET S FEATURE : DESIGN & PERFORMANCE AT YOUR FINGERTIPS

Sony Tablet S is the perfect combination of hardware, content and networking with seamless usability for a high-quality, engaging experience. Running on the Android 3.2 OS, the Sony Tablet S is the world’s first and only Android Honeycomb tablet with a built-in A/V remote control with a 9.4-inch screen, 16/32GB of storage , complete with USB and SD card slot.

 

Sony’s Tablet S features a new unique ergonomic asymmetric design  that shifts the device’s weight closer to your palm, making it feel lighter and more comfortable

Optimised with the Android 3.2 OS (Honeycomb) and driven by the powerful NVIDIA® Tegra™ 2 mobile processor,  Sony Tablet S responds instantly and accurately to every touch, drag, zoom, or twist of the fingers. Loading of information-heavy websites and high touch-responsiveness is a breeze with both Quick touch and Quick view capabilities.

Stay tuned to Sony Tablet S highlights in the upcoming weeks and do check out Sony Singapore FaceBook Page.

BOTTEGA VENETA EAU DE PARFUM – FIRST FRAGRANCE FOR WOMEN

Bottega Veneta, the name synonymous with  quality craftsmanship and renowned signature intrecciato  woven  leather goods have launched its first fragrance for Women. Composed by renowned master perfumer Michel Almairac, the leathery floral chypre fragrance marries the olfactory language of the Venetian countryside - fresh  meadows,  mown  hay,  flowers,  earth and  wood with  the  gentle  richness  of leather crafted by a master artisan, revealing the suppleness and sensuality of Bottega Veneta.

BOTTEGA VENETA EAU DE PARFUM

Bottega Veneta ad campaign portrays striking images of innocence, sensuality and soul of a fragrance was captured by famed photographer Bruce Weber in South Florida, directed by Tomas Maier, creating  a  campaign  that  expresses  the  sensuality,  refinement, individuality and character of the Bottega Veneta fragrance. 

Fronted by Nine  D’Urso, the daughter of French fashion icon Inès de la Fressange and Italian businessman and art dealer Luigi d’Urso, she radiates an elegance and individuality that is completely modern and sensual.

Featuring Bottega Veneta signatures - a brunito cap and collar, an ebano logo and a skin colored leather ribbon clipped with a brunito butterfly, the soft rounded curve bottle with intrecciato texture on the bottom , is by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines and resonant juxtapositions. 

The fragrance collection   consists of  Bottega Veneta EDP 30ml/50ml/100ml   from S$100/S$148/S$179 and Body Lotion 200ml  (S$88) and  Shower Gel 200ml ( S$69).

Bottega Veneta women fragrance retails exclusively at Bottega Veneta Boutiques at ION Orchard, Takashimaya and Marina Bay Sands and Tangs Orchard. Join Bottega Veneta FaceBook Page for the latest updates.