URBAN DECAY BOOK OF SHADOWS IV - SEPHORA SINGAPORE HOLIDAY COLLECTION 2011 AT ION ORCHARD

Urban Decay Book of Shadows 4 (IV) from Holiday 2011 Collection features 16 gorgeous eye shadows, 24/7 Waterproof Liquid Eyeliner, Eyeshadow Primer Potion and Supercurl Curling Mascara (both travel-size) together with a portable speaker, USB/audio jack cables and QR codes for you to scan with your camera phone web browser and learn to recreate your preferred look with the how-to videos that reveal Urban Decay's five newest looks in the gorgeous butterflies mirrored compact book.

The cover of Urban Decay Book of Shadows IV

Lift up to unveil compact mirror and the beautiful mini aviary of butterflies

Eric Jimenez, Worldwide Retail Director and Global Makeup Artist from Urban Decay was flown in especially for the exclusive One Day PreLaunch at Sephora ION  on 1st October from 3pm to 5pm.  Eric also shared how to create different looks with Urban Decay Book of Shadows IV at Sephora. The official launch will be in end October.

Urban Decay Book of Shadows IV with 16 eye shadows (10 new shades), 24/7 Waterproof Liquid Eyeliner, Eyeshadow Primer Potion and Supercurl Curling Mascara (both travel-size) together with a portable speaker, USB/audio jack cables and QR codes.

• Blue Bus (periwinkle blue sheen)
• Gunmetal (gunmetal gray with silver glitter)
• Cobra (smoky green with gold shimmer)
• Baked (rich golden bronze shimmer)
• Bender (moss green sheen),
• Gravity (violet with silver glitter)
• Lost (neutral brown shimmer),
• Hijack (metallic muted teal)
• Midnight Cowgirl (golden beige with gold glitter)
• Sin (light shimmering champagne)
• Midnight Rodeo (beige shimmer with silver glitter)
• Crystal (pale icy blue shimmer), Bust (taupe sheen)
• Missionary (light taupe sheen), Skimp (ivory peach sheen)
• Zephyr (pearly cream sheen)

The Book of Shadows IV display features a two-way cradle so your smart phone can play video in either a vertical or horizontal position with the speaker plug in.

My Urban Decay Book of Shadows IV (S$95) and Eyeshadow Primer Potion (S$33) in Original purchase from Sephora ION Orchard.

Pocket Rocket Lipgloss in Doug and Meltdown makeup remover (both full size), Afterglow glide on cheek tint in Quickie, All nighter long lasting makeup setting spray and Eyeshadow Primer Potion (all deluxe size) were the  generous gift with purchase with a minimum spending of S$120, for the 1st 150 Urban Decay customer at Sephora ION during the special pre-launch event on 1st October.

I don't have a habit of posting my purchases but Book of Shadows IV is simply too pretty and innovative, excellent value for 16 eyeshadow, full size best selling 24/7 waterproof  liquid liner with deluxe size eye primer and mascara. I love this as much  as my Urban Decay Alice In Wonderland.

Urban Decay Book of Shadows IV from Holiday 2011 Collection retails at S$95 and will be available at all Sephora Stores NOW, while stocks last. Join Urban Decay Facebook and Sephora Singapore Facebook  for more updates!

HAUTE COUTURE EXHIBITION FOR WOMEN FASHION WEEK 2011 AT MARINA BAY SANDS SINGAPORE

The inaugural Women’s Fashion Week 2011 Singapore invites you to unravel the world of Parisian Haute Couture with 28  spectacular  and  breathtaking  creations  from  the  8 designers  –  Alexis  Mabille,  Anne  Valérie Hash, Christophe Josse, Dominique Sirop, Eymeric François, Gustavo Lins, Maxime Simoens, Stéphane Rolland at The Haute Couture Exhibition, The Shoppes at Marina Bay Sands.

The exclusive first ever exhibition outside Paris featuring  the retrospective  and  current collection showcases the complex world of creativity, passion and rarefied craftmanship inherent in the sartorial sophistication behind the artistry of Haute Couture.

Visitors could admire  and appreciate the  fabric  and  construction  of  contemporary  haute couture dresses only available usually to a small community around the world.

If the purple jeweled dress or black embellished dress looks familar, you would have probably seen it before on Beyonce latest album cover, 4 and on Leighton Meester in Gossip Girl, both designed by Haute Couturier Maxime Simoens .

WFW 2011 partner - DHL,  the world’s leading logistics  service  provider  for  global fashion   industry will courier Eight of the best French Couture houses collection to Singapore especially for Best of Haute Couture Week

Montblanc who shares similar  values  with  the creation  of  haute  couture for its hand made  timepieces  from  the  Montblanc  Villeret  Haute Horologerie collection is another partner for WFW 2011.

Parisian Haute Courtier Alexis  Mabille had flown in from Paris specially for the Press Conference and showcased six of his  haute  couture pieces  made of luxurious silks, chiffons, satin, silk crepes and laces to the local and regional media.

            

            

Frank Cintamani, WFW 2011 Singapore Chairman and Founder of Fide Multimedia and Kien M Lee  WFW Director and Founder of Senatus also shared that The Best Of Haute Couture Show venue will be transformed everyday into the different seasons from Spring to Winter for The Best of Haute Couture Week.

 
WFW 2011 Singapore will also present VIP Shopping Night (13th October)and Prêt-a-Porter (21st  to  23th  October)  showcasing  the  latest  collection  of  select  fashion brands found at world-class The Shoppes at Marina Bay Sands and a  special  show  appearance  by  Issue  from  Thailand seen at Men’s Fashion Week 2011 in April.

Women Fashion Week Singapore 2011 Haute Couture Exhibition will feature a  total of more than 53 couture outfits featuring 12 couturiers will be on display now till 31  October  2011,  at  five  locations at The Shoppes at Marina Bay Sands at the following locations  –  Grand Colonnade  South  (between  Chanel  &  Ferragamo),  Canal  Level  –  Jewellery  Lane,  Galleria  Level  – North Node, Promenade South Bridge (between Montblanc & Tommy Hilfiger) and Rain Oculus.

LACOSTE SALE BAZAAR SINGAPORE

Lacoste Bazaar SALE is at Wisma Gulab, 190 MacPherson Road from October 26th to 29th from 10am to 7pm (Wednesday to Friday) and 10am to 3pm (Saturday) .