SHANGHAI TANG SPRING SUMMER 2012 - THE RITE OF THE PHOENIX WOMENS & MENS COLLECTION WITH LIN CHILING & HU BING

Shanghai Tang Spring/Summer 2012 Men and Women Collection -The Rite of  The Phoenix  is an inspiring tale of re-birth. The mythical legendary phoenix is a symbol of wealth and is known  for the transformation of its magical power to rise from the ashes to prosperity.

Featuring Celebrities Lin Chiling and Hu Bing, Shanghai Tang Spring/Summer 2012 campaign was shot by renowned photographer Chen Man, capturing a series of powerful, evocative images of the undying spirit, charm, and economic might of China, a culture that constantly re-invents itself with captivating results.

Shot in and around Beijing, the story begins at the Great Wall Commune, a luxurious resort dramatically set against the backdrop of a remote, untamed section of the ancient Great Wall.  Next, Lin Chiling and Hu Bing visits 798 Art District, once a factory complex which has experienced phoenix-like re-birth as a thriving arts hub.

In the Shanghai Tang Spring Summer Ad Campaign finale, Lin Chiling and Hu Bing bittersweet goodbye scene at the train station deciphers China’s dynastic return to a world of luxury and encapsulates the unique contrasts between the astounding development of Modern China and the grand traditions of Ancient China.

Shanghai Tang Spring Summer 2012 Men and Women Collection including apparel, bags and accessories  are available exclusively at Shanghai Tang Boutiques located at Takashimaya Shopping Centre, Ngee Ann City, Level 3 Shop 06-07, 391 Orchard Road, Singapore 238872, Raffles City Shopping Centre, Unit #01-28/29, 252 North Bridge Road, Singapore 179103 and The Shoppes @ Marina Bay Sands, Shop B1-12, 10 Bayfront Avenue, Singapore 018956.

AUDI STAR CREATION 2012 FINALISTS PICKED FOR ASIA FASHION EXCHANGE RUNWAY SHOW TENT @ ORCHARD

AUDI STAR CREATION 2012 TOP 12 aspiring Fashion designers finalists  from 7 countries including Japan, South Korea, Singapore, Malaysia, China, Indonesia and Thailand have been confirmed for Asia Fashion Exchange 2012 fashion design competition.

Handpicked from 255 submissions from 13 regional countries, the 12 finalist will present their collections on the runway based on the theme “Fashion Without Frontiers” on May 14 at Tent@Orchard at Ngee Ann City to a panel of 7 Judges, including Mr Douglas Benjamin, CEO of FJ Benjamin (Singapore), Mr Colin McDowell, Creative Director of the Audi Fashion Festival, Mr David Wang, Audi Star Creation Spokesman and Vice President of Textile and Fashion Federation (TaFf) and Jo Soh from hansel.

Three of the 12 Star Creation finalists will stand to win  $10,000 cash prize from Audi Singapore, a one-year internship with leading fashion retailer FJ Benjamin and the chance to develop a capsule collection that will be launched at Audi Star Creation 2013. Further, Audi Young Designer Award (AYDA)  – an additional  $10,000 cash prize will be awarded to the collection best embodies Audi’s design spirit of innovation, technology and progression.

The 12 finalists for Audi Star Creation 2012 are:

• Liang Wang, 27, China
• Natalia Kiantoro, 22, Indonesia
• Tatsuya Tsukahara, 24, Japan
• Soravit Kaewkamon, 23, Thailand
• Ling Siu Gin, 21, Malaysia, Vincent Wong, 22, Malaysia
• Eugenice Chen, 20, Singapore, Jaslin Ong, 21, Singapore
• Kim Mina, 24, South Korea, Kim Soo-Jeong, 25, South Korea
• Kim Yong Woo, 27, South Korea, Ko Youngji, 32, South Korea

Audi Star Creation 2012 is one of Singapore key fashion event, together with Audi Fashion Festival Singapore, BLUEPRINT and Asia Fashion Summit are part of  Asia Fashion Exchange 2012 which will take place in Singapore from 14th to 20th May, covering all aspects of the fashion industry from consumer events to trade shows to business conferences and talent development programmes.

CARLO RINO SPRING SUMMER 2012 BAG & ACCESSORIES COLLECTION MEDIA LAUNCH AT OLD SCHOOL DELIGHTS

Carlo Rino, a division of Bonia Group, is set to take the accessories fashion scene to another level with its new 2012 Spring Summer collection of classic, yet fashionable and contemporary designs ranging from classic leather handbags to pretty ribbon wallets. The eight different collections are perfect for work or a playful weekend.

This Spring Summer, Carlo Rino Rabbit Mascot travelled and burrowed through the dungeons of the vibrant and bustling city, discovered new old school delights and ice-cream.

She  rounded off her journey at a Nordic sandy beach where she met 2 new girlfriends, Isabelle and Samantha who played host and introduced her to new smells, delightful colours and creatures. It was a wonderful holiday to the city and inspired the Carlo Rino Spring Summer Collection.

Presenting the colourful and contemporary Carlo Rino Spring Summer 2012 Collections Media Preview at Old School Delights at Upper Thomson Road.

Dainty Ditty is the signature Carlo Rino monograms collection, yummy just like the summer  strawberry ice-cream Dessert. Sweet enough for school, work or weekend!

Isabelle and Samantha’s favourite collection- Classic Catch are a collection of leather handbags and sling bags  in vibrant hues of green, red,tan and mustard.

Carlo Rino Leather Classic Catch  in playful colour block and looks great with any outfit.

Carlo Rino Rabbit mascot with the eight gorgeous Spring Summer 2012 Collection of handbags, tote bags, pouches, wallets and cardholders from Classic Catch, Blushing Blooms, Heart Tease, City Flamingos, Dreamy Links, Posh mod, Rosy Ribbons and Dainty Ditty.

Carlo Rino Spring Summer 2012 Collection are available in Japan, China, Hong Kong, Brunei,  Indonesia, Thailand and Saudi Arabia as well as Carlo Rino Singapore Boutiques at Singapore Changi Airport,  #026-037 Departure/Check-in Hall South, Terminal 2,Jurong Point Shopping Centre, 1 Jurong West Central 2 #02-30 , Northpoint Shopping Centre, 930 Yishun Avenue 2,  #01-11 and Leading Department Stores like Tangs and Robinsons. Visit Carlo Rino Face Book for more updates.