H&M FALL WINTER 2012 / 2013 FOR LANA DEL REY + JOEL KINNAMAN FOR AUTUMN MEN’S FASHION – PRINT / STORE / FILM / TV CAMPAIGN COLLECTION

H&M Fall Winter 2012 / 2013 collection campaign stars Lana Del Rey singing Blue Velvet in a full-length music film shot by director Johan Renck and the print campaign photographed by Inez van Lamsweerde and Vinoodh Matadin.

Singer Lana Del Rey who shot to fame with her single “Video Games” taken from the multimillion selling album “Born to Die” will be the face and voice of H&M this season.

Lana Del Rey wears H&M pink angora blend sweater, tweed biker jacket,  tweed figure-hugging faux leather trimmed dress with printed leggings for H&M Fall 2012 print campaign and H&M Winter 2013 second print campaign and also in-store will be release at a later date.

For H&M Autumn Winter 2012 / 2013 Menswear Collection, actor Joel Kinnaman of “RoboCop” and US remake of “The Killing” will be the face  for the campaign, filmed by famed video director Jonas Åkerlund.

Joel Kinnaman wears H&M’s autumn collection - grey single-breasted suit with white shirt and tie, autumn classic slim overcoat in navy, green varsity jacket layered over a navy crewneck and denim shirt with corduroy jeans.

“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and polo-neck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season”, says Joel Kinnaman.

 hm.com will premiere Lana Del Rey singing “Blue Velvet” in the music video  from September 19 and Joel Kinnaman  film video from October 5th, with edited versions for TV campaign.

H&M Fall Winter 2012 / 2013 collection for Women, Men and Kids consists of tweed coats, leather jackets, dresses, cardigans, angora sweaters, smart white shirts, single-breasted suit, overcoat, jumpers, corduroy trousers, skirts, printed leggings, shoes  and accessories will be available at H&M stores from September 2012, including H&M Singapore located at Orchard Building, H&M USA, around 100 stores H&M worldwide and selected countries on-line. For more information, do visit www.hm.com and H&M FaceBook for more updates.

ELITE MODEL LOOK SINGAPORE 2012 FEMALE / MALE RUNWAY MODELING CONTEST + I-CASTING

Elite Model Look Singapore 2012 Contest for Female and Male models to join one of the world’s most international modelling agency to achieve their dreams starts now! Follow your calling and the chance to join top Supermodels like Gisele Bundchen, Linda Evangelista, Cindy Crawford and Stephanie Seymour in the world of fashion.

Open to new faces to become future top models, Elite Model Look organizes for the 28th consecutive year for girls between 14 and 22 years old to take part where the selected Elite Model Look Winner from 74 countries will compete to secure a 2- year contract with the renowned Elite agency.

For the first time ever, Elite Model Look 2012 is looking for Male Models to take part in the Elite Models Singapore casting in Singapore,  opened to males residing in Singapore.

To take part in Elite Model Look Singapore castings, applicants must be residing in Singapore and meet the minimum age and height requirements.

• Girls : aged between 14 and 22 years old; at least 172cm/5’8” tall
• Boys : aged between 16 and 28 years old; at least 182cm/6’0” tall

Elite Model Management will select 60 contestants (40 female, 20 male)  to compete in the National Casting where 18 contestants (12 female, 6 male) will be in Elite Model Look Singapore Grand Final in November.

Fiona Fussi, Winner of Elite Model Look Singapore 2011 have since strutted down the runway for Audi Fashion Festival 2012 and graced Singapore magazines like Her World and Nylon.

Elite Model Look Singapore 2012 invites applicants to participate through i-Casting online http://www.elitemodellook.com.sg and FaceBook page (https://www.facebook.com/EMLSingapore). Scouting and casting will open at various Singapore shopping malls in October.

PRIMADELI CAKES OFFER 1 FOR 1 PANDAN CHIFFON CAKE / BUTTER / RICH CHOCOLATE SWIRLS MARBLE CAKE - CLASSIC FAMILY FAVOURITES 20TH ANNIVERSARY CELEBRATION OFFERS

PrimaDeli 1-for-1 offer for Pandan Chiffon Cake, family favourites like Rich Chocolate Swirls Marble cake or Butter cake priced at $5.90/$9.50/$9.50 respectively is the perfect indulgence for any occasion to enjoy PrimaDéli premium Classic Cakes.

Enjoy 10% off Hari Raya Goodies till Sunday 19th August or 15% Off Prima Deli Pillow Pineapple Tarts + any cookies.

As part of PrimaDeli’s 20th Anniversary, enjoy  PrimaDéli classics 1-for-1 deal at all Singapore PrimaDéli 38 outlets (except Pomo and Changi Business Park as its closed on Public Holiday) on Monday, 20th August 2012, Limited to 1 set per customer, not valid with other promotions, discounts, vouchers or privilege cards and while stocks lasts and do share this with your friends !