Love, Bonito Ready-to-Live Fashion for Asian Woman

Love, Bonito - Ready to live, not just ready to wear is the new rebranded identity with a new LB heart shaped monogram brand logo and a collective comprising of signatures, staples and capsule collection for Asian women, to embrace every aspect of their lives with style and confidence.

The Singapore founded leading Southeast Asian womenswear brand have come a long way since the blogshop days in 2006 and when Love Bonito was officially launched in 2010, fans would camped by the laptops to get the hands on the highly coveted collections or wait anxiously for backorders. 

Parisian Couturier Julien Fournie X Love, Bonito at FIDé Fashion Week in 2013 was another milestone as we remembered the joyfulness in founders Viola, Velda and Rachel to see the Best of Love, Bonito collection comes to life on the runway.

Clothes for today’s modern Asian woman should not just be ready-to-wear but ready-to-live. Love, Bonito new collections are designed for the everyday woman who needs to be every-ready for everything on the calendar and in-between.

Rachel, the co-founder shares that the new milestone brand refash signifies Love, Bonito Asian heritage, perfecting the Asian women fit designed for confidence, versatility and functionality and it's commitment towards its vision of empowering women through diverse representation.

Fronting the rebrand is a stellar line-up of Asian and Asian-American women chosen for their independence, innovative spirit and talent by the truckloads. These include Korean American actress and singer Arden Cho (Avatar: The Last Airbender), Malaysian singer Yuna Zaria (“Crush”), American writer/artist Chanel Miller (Know My Name: A Memoir), and Singaporean-American mother-daughter content creators Gym Tan and Mya Rose Miller.

Brand New “LB”, Brand New Signatures

Next to a new striking heart-shaped “LB” monogram and a new “Ready-to-live, not just ready-to-wear” tagline, the new campaign sees Love, Bonito launching its best-selling styles in three key lines: Signatures, Staples and Capsule collections. 

Sophisciated, timeless, feminine, classics, everyday favourites for work, weekend and special occasions are designed with crease-ease fabrics,  flattering colours and functional details like built-in elasticated sleeves for blazers, protective inner piece for scoop neck tops, and bloat-friendly waistbands for pants. 

Live it up at the House of Love, Bonito

For the rebrand opening launch on 14 March, Love, Bonito set up its first-ever shophouse takeover - The House of Love, Bonita at 4 Jiak Chuan Road (diagonally across Coach Cafe) in the historic Singapore Chinatown district, paying homage to Asian culture.

Occupying the colourful tiled walls exterior heritage shophouses, the space takes on the concept of a studio apartment that reflects the home of a multifaceted Asian woman.

The Love, Bonito Signatures Collection filled the racks of the “living room” alongside giant posters of the Love, Bonito brand ambassadors such as Arden, Yuna and Chanel, modelling the latest creations.

There is a home design studio where Love, Bonito in-house designers patiently explained the process on how the Singapore-based development team brainstormed on ideas to make their clothes more functional and versatile for the everyday woman.

A massive fitting area is also cosily perched right at a back corner where guests can try on the new Love, Bonito Signatures collection, enjoy the instagrammable hotspots and bring home photo strips from the laundry-style photo booth.

F&B in the House of Love, Bonito

Supporting Asian women is not limited to just clothes as Love, Bonito are concerned.

Guests could enjoy local delights like traditional Chinese pastry ang ku kueh (aka red tortoise cake), kopi (coffee in Malay) and teh (tea in Malay) from women-led local Asian heritage brands Ji Xiang Confectionery (nine outlets islandwide) and Coffee Break (Amoy/Hong Lim/Market Street).

More love in the House of Love, Bonito is contemporary bagelry Two Men Bagel House, offering three event-unique bagelwiches in the form of Latkes, Brisket (beef pastriami and potato pancake), The Asian Fit (smoked salmon with orange curry cream cheese) and Lau Pat Sat (chicken satay with peanut butter curry).

Love, Bonito’s Signatures Collection is available at its online shop, Singapore boutiques and all stores globally,  shipping to 20 countries worldwide (free shipping threshold applies).

The House of Love, Bonito is located at 4 Jiak Chuan Road and open to the public till Sunday 24 March, from 11am-9pm.

CeraVe Singapore | Best Sellers U.S. Dermatological Skincare Official Launch

Bestsellers CeraVe Moisturising Cream, Moisturising Lotion and  Cleanser are part of the six core products officially launched in Singapore at leading pharmacies like Watsons, Guardian and Unity, to address skin concerns like sensitive skin, dry skin, skin dehydration, skin irritation and atopic dermatitis.

The No.1 dermatologist recommended skincare brand in the US, is formulated by certified dermatologists to include human skin-identical ceramides 1, 3, and 6-II and Hyaluronic acid mainly, with additional  Niacinamide and other lipids depending on product, in synergy with MultiVesicular Emulsion Technology. 

The winning CeraVe formula is non-comedogenic, oil-free and fragrance-free, non greasy and non sticky, gentle on the skin, help to restore the skin’s natural protective barrier, strengthen the skin and provide long lasting hydration.

CeraVe moisturising cream is accepted by the National Eczema Association while CeraVe AM Facial Moisturising Lotion is recommended by the Skin Cancer Foundation.

CeraVe's Singapore six core products launch include the following :-

Moisturising Cream - Provides 48-hour hydration, the  creamy and easily absorbed cream is suitable for dry to very dry skin

Moisturising Lotion - Provides 24-hour hydration, the lightweight formulation is suitable for normal or dry skin

Foaming Cleanser - Gentle remover with kaolin clay to deep cleanse dirt, oil, and makeup without making skin feel tight or dry.

Hydrating Cleanser - Gently cleanses excess oil and refreshes the skin without disrupting the skin barrier.

AM Facial Moisturising Lotion - Provides continuous hydration and protection with Broad-spectrum SPF 30 InVisibleZinc™ Technology against UV damage 

PM Facial Moisturising Lotion - Protects skin barrier as it hydrate, calm, and soothe skin with Vitamin B³ Niacinamide

Developed and recommended by dermatologists worldwide, CeraVe provides a comprehensive skincare range for all skin types that is effective and affordable from S$19.90 (Cleanser, 236ml) to S$44.90  (Moisturiser 473ml). 

Visit the official Singapore CeraVe website, CeraVe.com.sg, Instagram/Facebook @ceravesg for more information or shop at Watsons, Guardian and Unity or the respective online stores. #DevelopedWithDerms #CeraVeSG 

Aesthetics, Beauty and Grooming Services at The Fifth at Ngee Ann City Singapore

The Fifth at Ngee Ann City in the heart of Singapore Orchard Road is a dedicated wellness enclave of aesthetics clinics, medispas, face, beauty and grooming hair and nail salons, offering essential treatments to pampering sessions with aesthetics clinic Avenue Medical + Surgery Group, wellness and weight management Cheryl W, Caring Skin, TK TrichoKare, PHS Hairscience, Papilla Haircare, Oriental Hair Solutions, London Weight Management, Schöne Mama, Oasis Nails Spa and Pixie Nail Spa among other beauty services tenants on the same floor, with signature treatments and an array of popular beauty products and services.

A level above shopping, the Fifth at Ngee Ann City is a perfect place to rest, relax and recharge. At Singapore Ngee Ann City, shop at luxury fashion brands flagship boutiques like Fendi, Cartier, Louis Vuitton, Chanel, Dior, Tiffany & Co. , Van Cleef & Arpels, Piaget, MontBlanc,  Faure Le Page, Celine, Goyard, Moynat, Giorgio Armani,  Berluti,  BOSS, BOGGI MILANO and Shanghai Tang.

The key tenant, Takashimaya Department occupies 4 levels at Takashimaya Shopping Centre Ngee Ann City Tower A, with speciality fashion stores like Hermes, Salvatore Ferrgamo, Bottega Veneta, Bvlgari, Bally, Mulberry, MCM, Kenzo, Issey Miyake,  Delvaux, Roger Vivier, Weekend by Max Mara, Max & Co, Moschino Jeans, Coach, Kate Spade New York, Longchamp, Marc Jacobs, Polo Ralph Lauren, Anteprima and Agnes B.

After shopping for hours at your favourite brands, relax and rejuvenate with the beauty and grooming services, suitable for both ladies and gentlemen at The Fifth at Ngee Ann City.

Redefine your beauty and well being by pampering yourself and your BFFs. Indulge and look your best this season and always in your latest Spring Summer 2024 collection.

Nourish your crowning glory and start your hair journey at TK TrichoKare with Purifying Scalp Treatment (Ngee Ann City, Tower B, #05-22A) for a healthy scalp and hair growth where new customers will enjoy first session at S$45.

TK TrichoKare Purifying Scalp Treatment (Ngee Ann City, #05-22A)

Try Oriental Hair Solutions Customised Oriental Plant-Based Hair Growth Therapy  (Ngee Ann City, Tower B, #05-19) which uses natural oriental plant herbs like Ginseng and Gentian and a Deep Hydrating Hair Mask (only applicable for long hair) at only SS19.90 to revitalise and pamper your tresses naturally.

If you have haircare concerns, visit research-based PHS Hairscience for Advanced Hair Loss & Greying Treatment MSC-NANOGOLD+™ Solution (Ngee Ann City, Tower B, #05-25) which targets the hair follicle stem cells to effectively drive hair growth, at a promotional price of only S$168. 

At Papilla Haircare (Ngee Ann City, Tower B, #05-25A/B) , founded by socialite Kim Lim, Papilla Haircare specialized in Scalpelectroporation, or S.E.P for short, is an FDA-appproved breakthrough alternative to injections as the world’s only needle-free procedure for the transdermal delivery of cell-conditioning formulas applied topically onto the scalp.

Try the Male & Female Pattern Hair Loss Treatment, two cult-favourite scalp treatments to stimulate hair follicles, enhance blood circulation and detoxify the scalp to breathe new life into your mane at a trial price of S$228.

Redefine and revitalise at Aesthetics Clinic Avenue Medical + Surgery Group.

Helmed by Dr. W.S Teo, Avenue Medical + Surgery Group offers popular aesthetic treatments for face and body like Ultherapy®, Thermage FLX™, Juvéderm®, Ellanse Dermal Filler, Botox, Fotona 4D, Profhilo®, Rejuran Healer, Rejuran S, Potenza™, Picotoning (Discovery Pico Laser) , Hyaluronic Acid Skin Booster, Chemical Peel, HIFU, Dermalift, Thread Lift, Sculptra, Absculpt, Coolsculpting to hair treatments like Calecim Advanced Hair System, FUE Hair Transplant, IPL Hair Removal and Regenera Hair Activa.

Try Avenue Venus Radio Frequency Face Treatment (Ngee Ann City, Tower B, #05-23) to tighten skin, be wrinkle free All Year 龙! treatment from now till 1 April. Known as the gold standard in skin tightening and sculpting, this non-surgical treatment is safe for all skin types, creating tightened, toned and more lifted appearance of the skin, visible results in with just one treatment. 

For sensitive and acne skin concerns, Caring Skin (Ngee Ann City, Tower B, #05-22) specialises in soothing gentle facials and treatments. 

Nail it right at Oasis Nails Spa (Ngee Ann City, Tower B, #05-15) for manicure and pedicure and then receive 20% off your subsequent visit or 30% off three or more subsequent services. Foot reflexology, head, neck, shoulder, back, full body massage and eyebrow embroidery services are also available.

Be pampered at Pixie Nail Spa (Ngee Ann City, Tower B, #05-16A)  for a  Gel Classic Manicure and Pedicure.

Look good effortlessly at Cheryl W weight management and wellness (Ngee Ann City, Tower B, #05-18/18A). Founded by Cheryl Wee, one of the successors to Jean Yip group of beauty salon services, the treatments are tailored to improve one’s physique and confidence.

A selection of treatment packages from S$88, like Wonder Sculpt slimming and sculpting solutions, body detox treatments and fat-freezing sessions are available for new customers till March 2024. Try 3 Sessions of WonderSculpt Treatment at $188 or Wellness Detox Treatment + 1 Session Fat Freeze 360 Treatment at $88.

Cheryl W Wellness and Weight Management Wonder Sculpt 

At London Weight Management (Ngee Ann City, Tower B, #05-21) , try the Signature ezSlim™ Treatment with body firming gel which uses revolutionary technology to burn stubborn fat, tone, detox, and firm in just 30 minutes and new customers could have a complimentary trial.

For mums and mums-to-be, visit Schöne Mama (Ngee Ann City, Tower B, #05-20) for a comprehensive range of non-invasive services developed to help mothers feel and look their best and support recovery post-pregnancy like Prenatal Massage Postpartum Trial (Pelvic, Diastasis Recti), Breast Lactation Massage and Lymphatic Massage.

Located at 391B Orchard Road, Tower B, Ngee Ann City, Singapore 238872 , The Fifth at Ngee Ann City is a dedicated wellness destination offering aesthetics, beauty, face, hair and nails  grooming services, essential treatments and pampering sessions with Avenue Medical + Surgery Group Aesthetics, Cheryl W wellness and weight management, Caring Skin, TK TrichoKare, PHS Hairscience, Papilla Haircare, Oriental Hair Solutions, London Weight Management, New York Skin Solutions, Schöne Mama, Oasis Nails Spa and Pixie Nail Spa among other beauty related services tenants like SJ Clinic and Surgery, Zell-V Platinum, Chez Vous . Chez Image and Pro Trim (III) Hair Studio on the same floor. 

For a full list of tenants and promotions at The Fifth at Ngee Ann City, refer to the Annex here . @naconfifth