DECATHLON X CAROUSELL - Buy & Sell Bicycles Second Life Store

The Official Decathlon Carousell Store on Carousell app has launched. Quality-assured secondhand bicycles that have been inspected and refurbished by Decathlon will be on sale on Carousell platform, the leading multi-category classifieds and recommerce marketplace in the region. 

Offering consumers the choice to easily buy and sell Decathlon used bicycles, it gives a second life to the bicycles, extending the product life cycle, reducing wastage, eco - conscious, more sustainable, and towards a circular economy among the community.

[From Left to Right] Stephan Veyret, CEO of Decathlon Singapore, JJ Eastwood, Senior Vice President, Brand Solutions, Carousell Group and Nathaniel Gregory, Circular Economy & Services Lead of Decathlon Singapore

Carousell users can schedule an appointment with Decathlon directly on the Carousell app via the ‘Sell to Carousell Bicycle’ button, to trade in their Decathlon bicycle for Decathlon Gift Card.

Each bike then undergoes meticulous inspection and refurbishing by Decathlon’s seasoned experts before being put for sale on Decathlon's Official Second Life Store on Carousell @decathlon_secondlife. 

Each secondhand bicycle on @decathlon_secondlife comes with two-year warranty by Decathlon, and users can pay securely with Carousell’s one-click checkout ‘Buy’ button with Buyer Protection.

This strategic partnership highlights Decathlon’s commitment to environmental responsibility, offering an eco-friendly alternative to consumers to participate in circular economy while contributing to a more sustainable future for the sporting industry in Singapore. 

At Decathlon Singapore stores, you can bring in your Decathlon bikes in like new or lightly used condition and Decathlon will offer bicycle buy back on the spot with immediate estimation online and receive up to 70% value in buy back gift card.

Decathlon Second Life programme was first introduced in Singapore in 2022, offering shoppers the choice to purchase goods that have been returned to Decathlon and refurbished at lower then retail prices. Decathlon will extend this trade-in programme to more categories of sport in the near future on top of its current second life range from exercise bikes, inline skates, skate boards, yoga glass bottle, inflatable tour kayak, tents for camping and trekking and Dinghy Sailing Boat to list some.

Carousell Group's Brand Solutions 'Resale As A Service' program works in tandem with brands, streamlining the process to add resale options for their customers, integrating resale and sustainable shopping.

Visit Decathlon Official Second Life Store on Carousell at @decathlon_secondlife to Buy and Sell Decathlon bicycle, powered by Decathlon’s Buy Back initiative. Brands keen on exploring partnership opportunities are encouraged to contact Carousell Group for further details at brandsolutions@carousell.com.

 

House of CIMB X ShopBack | Samsung | Pelago | LookFantastic

CIMB Singapore offers investment banking, asset management, banking and credit cards, treasury products and services. It is one of ASEAN’s leading banking groups and Malaysia’s second largest financial services provider, by assets.

Revolutionising the retail experience with the phygital House of CIMB X ShopBack, the pop-up store is a two-phased escapade experience and extravaganza with partners like Samsung, Pelago by Singapore Airlines, LOOKFANTASTIC, Under Armour and Myprotein in the heart of Orchard Road, in front of Mandarin Gallery, from 16 to 31 March 2024 and 6 to 21 April 2024.

Stand a chance to win over S$100,000* worth of giveaways with prizes like Samsung S24 and Dyson Supersonic™ hair dryer, a S$1,000 Shopping Spree in the CIMB .House's Social Contest Giveaway and 100% cashback (capped at S$150) by Pelago by Singapore Airlines.

Participate in CIMB Augmented Reality (AR) scavenger game and hunt for gift boxes to get exclusive S$10-value vouchers going for only S$1 with retailers like Samsung and Under Armour as you walk through the "rooms" in the House.

Play games like spin the wheel or claw machines, bid on ShopBack Live / App for items like Razer Iskur V2 and Bose QuietComfort Noise Cancelling Headphones from just S$1 or particate in person at CIMB X Shopback Garage Sale on 31 March 2024 where everything goes for a bidding sale from S$1.

New customers who apply for a CIMB Credit Card onsite will receive S$250* ShopBack Reward Code. Be the first eligible applicant at 12pm daily and receive an additional S$100* Fairmont Singapore & Swissôtel The Stamford voucher. Additionally, linking and spending with CIMB Credit Cards on ShopBack with popular brands offers up to S$120* cashback.

The ShopBack Group is Asia-Pacific’s leading shopping, rewards and payments platform and offers members a option at checkout with the payment solution, ShopBack Pay for rewards. 

ShopBack envisions the pop-up as a sequel to the record-high eCommerce shopping trips for customers to optimise their spendings into savings with its unique, stackable cashback offerings.

The House of CIMB X ShopBack Wellness Hub is the second phrase of the campaign and advocates three pillars of wellness – physical, mental/spiritual, and financial and starts from 6 to 21 April 2024 (11am to 9pm daily). 

Explore brands like The Capitol Kempinski Hotel Singapore, Thrive Psychology Clinic, Brompton, CRU, KYDRA and Seedly.

Visitors can look forward to deepening their financial knowledge through informative sharing sessions, experiencing meditation through VR technology and participating in exercises like thematic spin classes while surrounded by visuals projected on the walls, and photo opportunity with a rare bicycle.

Love, Bonito Ready-to-Live Fashion for Asian Woman

Love, Bonito - Ready to live, not just ready to wear is the new rebranded identity with a new LB heart shaped monogram brand logo and a collective comprising of signatures, staples and capsule collection for Asian women, to embrace every aspect of their lives with style and confidence.

The Singapore founded leading Southeast Asian womenswear brand have come a long way since the blogshop days in 2006 and when Love Bonito was officially launched in 2010, fans would camped by the laptops to get the hands on the highly coveted collections or wait anxiously for backorders. 

Parisian Couturier Julien Fournie X Love, Bonito at FIDé Fashion Week in 2013 was another milestone as we remembered the joyfulness in founders Viola, Velda and Rachel to see the Best of Love, Bonito collection comes to life on the runway.

Clothes for today’s modern Asian woman should not just be ready-to-wear but ready-to-live. Love, Bonito new collections are designed for the everyday woman who needs to be every-ready for everything on the calendar and in-between.

Rachel, the co-founder shares that the new milestone brand refash signifies Love, Bonito Asian heritage, perfecting the Asian women fit designed for confidence, versatility and functionality and it's commitment towards its vision of empowering women through diverse representation.

Fronting the rebrand is a stellar line-up of Asian and Asian-American women chosen for their independence, innovative spirit and talent by the truckloads. These include Korean American actress and singer Arden Cho (Avatar: The Last Airbender), Malaysian singer Yuna Zaria (“Crush”), American writer/artist Chanel Miller (Know My Name: A Memoir), and Singaporean-American mother-daughter content creators Gym Tan and Mya Rose Miller.

Brand New “LB”, Brand New Signatures

Next to a new striking heart-shaped “LB” monogram and a new “Ready-to-live, not just ready-to-wear” tagline, the new campaign sees Love, Bonito launching its best-selling styles in three key lines: Signatures, Staples and Capsule collections. 

Sophisciated, timeless, feminine, classics, everyday favourites for work, weekend and special occasions are designed with crease-ease fabrics,  flattering colours and functional details like built-in elasticated sleeves for blazers, protective inner piece for scoop neck tops, and bloat-friendly waistbands for pants. 

Live it up at the House of Love, Bonito

For the rebrand opening launch on 14 March, Love, Bonito set up its first-ever shophouse takeover - The House of Love, Bonita at 4 Jiak Chuan Road (diagonally across Coach Cafe) in the historic Singapore Chinatown district, paying homage to Asian culture.

Occupying the colourful tiled walls exterior heritage shophouses, the space takes on the concept of a studio apartment that reflects the home of a multifaceted Asian woman.

The Love, Bonito Signatures Collection filled the racks of the “living room” alongside giant posters of the Love, Bonito brand ambassadors such as Arden, Yuna and Chanel, modelling the latest creations.

There is a home design studio where Love, Bonito in-house designers patiently explained the process on how the Singapore-based development team brainstormed on ideas to make their clothes more functional and versatile for the everyday woman.

A massive fitting area is also cosily perched right at a back corner where guests can try on the new Love, Bonito Signatures collection, enjoy the instagrammable hotspots and bring home photo strips from the laundry-style photo booth.

F&B in the House of Love, Bonito

Supporting Asian women is not limited to just clothes as Love, Bonito are concerned.

Guests could enjoy local delights like traditional Chinese pastry ang ku kueh (aka red tortoise cake), kopi (coffee in Malay) and teh (tea in Malay) from women-led local Asian heritage brands Ji Xiang Confectionery (nine outlets islandwide) and Coffee Break (Amoy/Hong Lim/Market Street).

More love in the House of Love, Bonito is contemporary bagelry Two Men Bagel House, offering three event-unique bagelwiches in the form of Latkes, Brisket (beef pastriami and potato pancake), The Asian Fit (smoked salmon with orange curry cream cheese) and Lau Pat Sat (chicken satay with peanut butter curry).

Love, Bonito’s Signatures Collection is available at its online shop, Singapore boutiques and all stores globally,  shipping to 20 countries worldwide (free shipping threshold applies).

The House of Love, Bonito is located at 4 Jiak Chuan Road and open to the public till Sunday 24 March, from 11am-9pm.